Here are some of the top advantages your business could gain from an astute content sharing strategy:
1. Thought leadership
Consistently sharing knowledge and tips that are of practical value to your target audiences will let you stand out from your competitors, help position you as a specialist and let you become the go-to person in your area of expertise – over time.
2. Brand awareness
Persistently sharing content on strategically identified platforms in the digital space is an enabler to explode your brand on the market at a fraction of conventional advertising or marketing costs.
3. Lead generation
If you offer advice via any medium online, you could drive readers to your website for more information and prompt them to sign up for your newsletter, register an account or submit their details to gain access to the content in question. This way you can build up a database of leads to communicate with in future.
4. Customer loyalty
Sharing valuable content is a great way to directly engage your clients, get their feedback on your products and services, retain their loyalty and create opportunities for them to do word of mouth referrals.
4 Ways Content Marketing Builds Your Business