Are you having trouble coming up with fresh content ideas lately? Don’t fret! here’s a list of 8 creative and interesting topics that will keep your social media fans engaged:
1. Follow Daily Themes
Choosing themes for specific days of the week will make it easier to come up with fresh content ideas for your social media accounts. Recurring themes also create consistency for your brand and give your audience something to look forward to every day.
Try one or a combination of these themes and see what receives the most engagement from your audience:
Monday: Motivation Monday, Music Monday
Tuesday: Tuesday Tip, Trivia Tuesday, Tuesday Treat
Wednesday: Wacky Wednesday, Wednesday Wisdom
Thursday: Throwback Thursday, Thursday Thoughts, Thankful Thursday
Friday: Follow Friday, TGIF, Friday Fun
Saturday: Selfie Saturday, Saturday Swag, Social Saturday
Sunday: Sunday Funday, Sunday Selfie
These themes are all popular hashtags, so make sure you include the hashtag when you post on Twitter and Instagram.
2. Celebrate a Funny or Unusual Holiday
Did you know that April 9th is “Name Yourself Day” or that October 8th is “Octopus Day”? Every day of the year boasts at least one unusual holiday that your audience has never heard of. Have fun posting about these holidays on your social media profiles and be sure to include the hashtags for each holiday.
3. Pose an Engaging Question
People love giving their opinions and sharing personal experiences on social media. An easy to way to encourage engagement from your community is to ask a question.
For example, if you’re a travel agency, ask a simple question like “What’s your favorite vacation spot during the summer?” or “Where do you want to go for your next family vacation?” Include a graphic or photo to boost visibility. More people will notice a post with an image than an all-text post.
You can also get people talking by asking them to make a prediction (such as “Who’s going to win the Super Bowl this year?”) or by giving them two options and asking what their preference is and why.
4. Ask Fans to “Fill in the Blank”
A fill-in-the-blank post like “The last TV show I binge watched was __________” or “My go-to dinner is __________” will help inspire conversation on your social accounts.
5. Post a “Caption This” Photo
Posting a photo and asking your audience to provide a caption is a creative way to encourage interaction. Consider giving a prize to the person with the best caption.
You can also turn the tables and ask your fans to post a photo about a topic of your choosing. For example, “Let’s have some fun today! Post the fifth photo that appears in your camera roll along with a short caption. We’d love to see it!”
6. Spotlight the People Behind Your Business
Showing the human side to your business helps you make more meaningful connections with your fans. One way to do this is to turn the spotlight on your employees.
Post photos of your employees with a fun Q&A so your audience can get to know them and their role in the company.
When your employees celebrate a work anniversary, congratulate them by posting a photo and offering a few nice words.
7. Share Relevant Third-Party Resources
Have you come across something on social media that your audience would find interesting, entertaining, or useful? Sharing is caring!
For example, share a great article or resource your target audience would find helpful. Your audience will love that you’re bringing valuable content to them. It’s so much easier than having to search for it themselves.
8. Help Promote Local Events
If you’re a local business, plug an event that’s happening in your community such as a fundraiser or a high school football game. This is a way to show goodwill and demonstrate that your business is invested in your community.