Follow Friday: Women In Business

Business has long been seen as the domain of men.    Still, over the decades, women are creating a stir with their skills and wisdom in managing the different aspects of business. Some have even taken the leadership reins. Take Melissa Mayer for example.    When a...

Seth Godin: Spreading Ideas Helps You Win

For any business, making a sale is perhaps the most important of goals.    And that is not a bad thing.    There are plenty of products and services that are offered to the marketplace.   The only problem here is this – there are many choices of products and services...

The Latest News on Social Media

Our takeaway from the latest news on social media is that it’s one of the most important elements of a successful marketing campaign.     Partnered with quality and compelling content, it can very well maximize its impact with the largest of target audiences.  ...

Content Marketing for 2015

Now that the year 2014 is nearing its close, it is time for us to discuss what we should be doing for our marketing and promotional efforts for 2015.     This brings us to the essence of our topic today – content marketing.     When we talk about marketing, it is all...