Understanding the Fundamental Laws of Social Media Marketing

The law of listening You have to go through the online content of your target audience and join discussions in order to learn about their interests. This will enable you to spark conversations and create content for adding value instead of adding clutter to their lives. The law of quality Quality is always going to […]

Unconventional Social Media Marketing Tips for Brand Success

Here are a few slightly unconventional social media marketing tips that could work for you. 1) Thank your followers You can personalise your interactions by looking at their profile and complimenting/commenting on something they shared; or alternatively asking them for their own thoughts on the content that they engaged with. 2) Get to know your […]

4 Ways Content Marketing Builds Your Business

Here are some of the top advantages your business could gain from an astute content sharing strategy: 1. Thought leadership Consistently sharing knowledge and tips that are of practical value to your target audiences will let you stand out from your competitors, help position you as a specialist and let you become the go-to person […]

How to Effectively Personalize Your Brand on Social Media

Here are five ways that marketers can use social media to personalize their marketing. 1. Use big data to learn about all aspects of your audience’s lives Your audience shares intimate details about their lives on social media, and big data has become the best way to tap into these social insights. The more data […]

Identifying the Best Social Media Networks for Your Business

For some businesses, they don’t have to be present on every social media platform. It’s a number one mistake for business owners to force themselves to be present on all platforms. Just because you can be on one or two platforms, it doesn’t mean that you can just pick a platform and stick to it. […]

Guide to Measuring Content Marketing ROI

In this day and age, users are literally drowning in content. Newsfeeds are filled to the brim with new blog posts, the web is littered with infographics and there are more photo sharing platforms than people know what to do with. That creates a problem for digital marketers, because cash-strapped company bosses aren’t going to […]

3 Critical Strategies for Visual Content Marketing You Need to Learn

Marketers must establish an engaging and emotionally effective visual vocabulary to accompany their messaging. To accomplish this goal, marketers should shape their visual content strategy in order to account for – and optimally deliver on – these three concerns: authenticity, targeting, and tonality. Authenticity Visual content must be in line with (and communicate) the values […]