According to a March 2016 survey, most social marketers have chosen Facebook as the top marketing channel that produces the best ROI.
Social Fresh, Firebrand Group and Simply Measured surveyed 551 social media marketers worldwide and asked them to choose up to three social media platforms that they thought produced the best ROI.
Results showed 95.8% of social media marketers worldwide named Facebook to be the most effective in driving ROI.
Additionally, nearly two-thirds (63.5%) of respondents said Twitter produced the best ROI, and 40.1% of social media marketers said Instagram did. Only 2.1% of social media marketers said Snapchat produced the best ROI.
Marketers are continually turning to Facebook for their marketing efforts. The social media company continues the grow and is steadily adding new revenue streams.