Social Media Revamp – Tips to Improve your Marketing Plan this 2016

1. Post Less Content Social media success in 2016 will depend on the quality, not the quantity, of your output. We’ve already witnessed this phenomenon in the evolution of SEO, and it will only continue to seep into every thread of the web. Content aggregators like Google and Facebook are actively beginning to penalize businesses […]

The Benefits of Social Media Management to Your Business

In social media marketing, you need to set specific business objectives such as increasing sales, increasing exposure to your brand, increasing customer experience, etc. Find out reasons why you need to have a social media presence. 1. Legitimize your brand Social Media management gives internet consumers more confidence in your brand. When internet users discover […]

4 Ways to Find and Connect with Social Media Influencers

Social media is an easy and inexpensive way to promote your brand to your target audience. However, this does not guarantee an immediate increase in reach. A great way to boost your visibility is to build relationships with the right people. You can achieve this by engaging with influencers on social media. Here’s how: 1. […]

4 Reasons to Use Infographics in Social Media Marketing

Infographics are a great way to compile information and present it in an easy, visually digest-able format to your audience. Infographics can be used to tease content from white papers, reports, survey results – just about anything quantifiable. They are also a great way to tell a story about a brand’s journey, present industry facts, […]

Social Media Engagement – How to Humanize your Brand

Do you want to engage with your social media audience on a meaningful level? Then give your brand a voice and aim to strengthen your relationship with your prospects. Here are some valuable information on how to humanize your brand on social media. 1. Show Off Your Staff Recruit some office personalities to use in your […]

Content Marketing Tips and Tricks – Maximizing the Shelf-Life of your Social Media Posts

The average lifespan of your social media post will depend on the platform you’re using. Posts on Twitter have the shortest lifespan of 2.8 hours while Facebook posts have 3.2 hours life. Pinterest posts, on the other hand, could last up to three months. That’s 1,680 times longer than any type of Facebook post. But […]

Basic Social Media Marketing Content Strategy to Get Quality Leads

Brands should incorporate SMM in their marketing campaign to capture wider audiences. But, just like other forms of marketing, there are rules of social media marketing for success. Here are the basic but imperative rules of social media marketing that ensure quality leads that truly convert. Focus on Quality Content Don’t focus on quantity. Quality […]