Why Building Social Media Presence Is Important For Your Brand

Although social media is relatively recent, we can all agree that it is here to stay, and it has turned itself into a vital part of Customer Service and Marketing. With close to 1.4 billion active daily Facebook users and 645 million registered twitter profiles, not to mention Instagram, LinkedIn and a host of other […]

Social Media for Marketers – The Trends Dominating 2016

2016 is just days away, which means it’s time for marketers to start thinking about the social media trends that could make or break their entire upcoming year. Marketers who are able to beat other marketers to new social networks and capitalize on trends first are the most successful. Preparing for the unexpected shifts in […]

How Should You Approach SMM? 6 Questions to Ask When Establishing Social Media Presence

In the entrepreneurial world, there’s a ton of pressure to be on social media.  Entrepreneurs are expected to sign up for company profiles on various social media platforms. Social media can be a great way to expand brand awareness and engage with current and potential clients or customers. In order to make social media work […]

How to Build Customer Loyalty with Social Media

There’s no doubt consumers have become increasingly demanding around how brands engage with them via social media platforms. And the pressure is on marketers to quickly adapt their communications and engagement strategies if they hope to transform social interactions into customer advocacy and loyalty. Here are some ways to boost customer engagement through social media. […]

Boost Your Lead Generation with Social Media

Social media key component in a lead generation campaign. it needs to support your other marketing efforts (blogs, special offers, newsletters, dedicated landing pages, and the like). But even with its many platforms and versatility for inbound marketing, it remains just one piece of the puzzle, so don’t commit all of your resources to it. If you cultivate […]

How to Engage in Social Media During this Holiday Season

Social media becomes more active as the holiday season is fast approaching. As a marketer, expect it to be the best opportunity to spread brand awareness, drive traffic and increase sales for your business. Keep in mind these key social media marketing factors when maintaining business communications during the holiday season: Brand personality Your brand’s personality […]

Social Media Marketing for Starters – 5 Ways to Invest

Nowadays, almost all businesses have their own social media accounts in order to build brand awareness, find potential leads and to engage with customers. Unfortunately, beginners may have a hard time wrapping their arms around social media marketing and end up not making the most out of it. If you’re unsure on how to get […]