Social media is a rising trend in the advancement of great technology and cyber societies all over the world.   As such, social media marketing has become the real thing as entrepreneurs in both big and small businesses pool resources for a go at one of the biggest trends mankind has ever seen.    However, not all of these aspiring businesspeople are very well versed or super knowledgeable, but most of us could benefit from a crash course in Social Media Marketing.

Provided here are the key concepts of a crash course in Social Media Marketing.

Firstly, ask yourself – what is the point of social media marketing ? Based upon cyberspace giants such as Facebook, Google, Pinterest, and so many more, people devote a certain amount of time and energy in maintaining personal profiles of themselves.    Though updates vary from person to person, it is safe to say that the combined major social media entities account for billions of active users all over the world.    What justifies such a number ?

Branding is a major point.   Why use social media ?    To see name brands in fashion, lifestyle, cars and homes…..the idea of high quality and social status come to mind.    As an entrepreneur, a primary goal in social media marketing is to create a name for yourself online, so as to generate interest in your business in real life.    And that is the second point:  generate traffic.

Social media marketing for entrepreneurs is basically publicity and advertisement.    For some, it goes so far as to cater to worldwide audiences but for the most part, information alone is enough.    The greater numbers of visitors to a website, the larger the target audience, and the larger the reachable market.

Before you get through all that you need to know your market.   The whole idea of social media marketing is to find out who wants to buy and what are they willing to purchase.    It is a means for consumers to give feedback on a much more informal basis.    That’s the third point – strategy.

Social media marketing is basically an advertising war in cyberspace.    Every move needs to contribute to your end goal.    In the right hands, social media marketing can make or break a company.   A significant percentage of funds are allocated to IT Departments or public relations consultants.

With all that in mind, concepts and theories alone will get you nowhere.   You need a solid, active plan to get it done.    The fourth point in social media marketing is how to get attention gained in cyberspace converted into real-life into revenue.    Making use of different social media channels, paid advertising, merging with websites – all these are simply steps which ensure your business gets a fair fight online.

People will look for videos, profiles, webpages….not just in your own site, but in the sites of others.   So, it is of utmost importance to be able to build a proper ‘society’ or network in your social media marketing plan.

Entrepreneurs who face the challenge, for the first time, in cyberspace may be taken aback by the new rules.    But, rest assured, it is still a matter of effectively and efficiently utilizing resources based on informed intuition and collective experience and wisdom.