Social media is considered as a game-changer in the online marketing industry. It provides a wide range of opportunities for online marketers. Given this, it’s undeniably true that it continues to expand, attracting more and more users to its presence. Numbers tell the story. That’s why it has become a necessity for every brand to be involved in social media in order to stay afloat in the business.
Social media became a breeding ground for every business of any scale or size. It’s where you can grow your customer base, learn their behaviors and gain valuable data about them. Then, you can analyze and develop strategies….and…BINGO ! You’ve got sales ! Let’s take a look at other delights that social can bring.
— Jeff Sheehan (@JeffSheehan) February 7, 2015
As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year. View report source here.
Social media sites are great places where you can let people read your new blog posts, website deals and everything. However, with the wrong approach, you might be disappointed with the results.
— Martin Jones (@martinjonesaz) February 7, 2015
Social media plays an important role in the growth of every business that learns to maximize its effectiveness. One of the best sites for cultivating targeted leads is through LinkedIn…….a database of professionals and company decision makers. Hubspot proved that LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). Enclosed in the tweet of @martinjonesaz is a blog post educating us how to build a successful LinkedIn lead generation campaign.
— Solomon McCown & (@solomonmccown) January 21, 2015
The good thing about social media is that your message can spread like wildfire. If your customers were satisfied with your products and services, they really give you a shoutout, recommending you to their connections. Tweets from @solomonmccown will help you understand how to utilize word-of-mouth communication via social media to help your business.
So, you finally decided to squeeze out something from social media. Let the tweet below from @GuyKawasaki help you 🙂
— Guy Kawasaki (@GuyKawasaki) February 7, 2015