Marketing on social media is great but you need to learn how to get people to give you their attention. A bit of internet psychology is important if you want to be successful on the social media platforms. There are so many mistakes that people make without their knowing it. They are those simple things you do innocently without knowing how much of an effect they might have on your marketing campaign. This article will guide you on some dos and don’ts of using the social media platforms to market your brand.
1. Be very active but do not overdo it
Yes, this might sound a bit confusing but it is very important. There is a very thin line between being active and being a nuisance on social media. There are those people who will post every few minutes about things that are not even relevant to their brand. Please try as much as possible to regulate the number of posts that you make within a given period of time. Even if you are running a newsroom, there is limit to the number of posts that you can make within an hour’s time.
One thing that you need to always remember is that the majority of people who use the internet are people who do not have a lot of patience to read lengthy content. It must be extremely good content for them to read. At the same time, they do not want you to fill their Facebook news feed with the information concerning how your product is performing in the market. Set a posting schedule. This will be helpful in regulating your performance. Do not be inactive either; it will not serve you at all.
2. Create a marketing database
Data is vital for any business’ growth. Many businesses are realising this and are working to their best to collect as much information as they can in relation to their customers and their habits. What is it that your clients love most and what do they detest? There are techniques that you are using in your business to get more customers on board; which ones are working best for you? This is where a database comes in to save the day. If you have a database for your marketing activities then you will have marketing on social media become more streamlined.
One thing that you will need for your database to be performing at its best is a database administrator (DBA). Getting DBA expert services is not so difficult nowadays. All that you need to do is find a company that provides these services and your life will be so much easier. Hiring these remote DBA service providers is the best option to go with. They will keep an eye on your database from anywhere in the world. You will have someone watching over your data at all times.
3. Watch the time you post
When you post something on social media at midnight you can be sure that very few people will see it. Always strive to post when people are online. You are probably wondering how you are going to know when people are online and when they are not. The database will help you a lot here. You can have data on your posting times and the response you get. Generally though, people are online early in the morning, during lunch hours and in the evening up to 9 p.m. When you post after nine in the night, you can be sure that few people will see it.
4. Know your target audience
Who are you targeting with your products? It helps a lot to know your target audience. This way you will know their online behaviours and habits which in turn will help you to fine tune your marketing campaign. If your target audience is the younger generation, their behavior is different from that of adults.
5. Be original
Do not do what everyone else in your industry is doing. Copying people’s ideas can be extremely off-putting for your social media followers. Try as much as possible to create original posts. This will help your target audience to see why you are different from your competition.
6. Share! Share! Share!
Ever since you were a child you have been taught how to share. It is a great way to get people to like you, right? In that case, make sure that you share other people’s content. Even while you are still trying to be original, share what others are posting. This way they will also feel obliged to share what you post.
Original Source:
http://www.bizcommunity.com/Article/196/669/137516.html