Be you !   One point I can see in Rebekah Radice’s tweet is to “be you.”    Sincerity and genuineness on the digital landscape means a lot to your audience.   People can tell who are, your intentions and interests by the content that you post on social media platforms.   It may be hard for you to approach and find the right tone, but I will tell you, just be AUTHENTIC and don’t be afraid to inform your audience of your key message.   My last point is to be CONSISTENT.

“While social media can be an enormous benefit, it can also be a reputation-killer.    Don’t leave public perception to chance.”    Don’t leave your audience guessing.    They followed you because they found something in you they like.   Don’t let good chances slip away.   Be authentic and consistent !

 

Embrace Visual Marketing.   Visual content is extremely important in today’s digital world.   Social media posts with graphic images will surely drive more engagement.   Our brain can process visuals 60,000 times faster than text.   Creating images can be time-consuming, but that’s not a problem anymore.    There are many free online tools where you can go to create amazingly beautiful images.

To know how effective visual is, here’s the challenge:  Turn your favorite quote into an image [Source: @feed140]. Tweet this Challenge.

 

Use Hashtags.   One way also to grow your social media audience is by using hashtags in your social posts.   Users often discover relevant people to follow by searching through hashtags.   This means that using the right hashtags for your posts can significantly increase your posts’ reach and a big chance of a higher following rate.

Not using simple and actionable social media to grow your social media audience ?    Do it now !   It’s not too late to expand your reach.