What makes a social media post go viral ?   What makes people talk about it to no end ?    What is contained within the perfect social media post that attracts so much attention ?    Well, it is a mystery for a lot of us, which is why we can call ourselves lucky to have someone like Guy Kawasaki to show us the ropes.

  • He made a nifty slideshow, listing the qualities of what makes a social media post rock.
  • For an effective post, it must be informative, must have analyzed the subject thoroughly, must be helpful to readers, and must be entertaining as well..
  • For graphics and testing, you need to set the important points in bold face or a larger size.
  • You also need to keep things brief.    You should limit your headlines to no more than fifty characters, stick to a three-paragraph format, as well as write your articles in an active voice.
  • Never forget to credit your source.    As a rule, the more reputable your source is, the greater the chances of the audience believing what you tell them.
  • Never shy away from drama, especially with your designs.    Good, dramatic, emphatic designs are a sure-fire way to attract attention.
  • For the sake of increased relevance, you should add the appropriate hashtags onto your social media posts.
  • Scheduling helps in putting organization into your social media posting.
  • Being a regular poster will also help you a great deal.
  • Cross-posting through different social media platforms will help increase your audience coverage.
  • Another thing to remember is when you check on your pages, use the incognito browser.   In this way, you are sure that your visits will not register on the page as well.

These are some of the tips Guy mentions to help you create that perfect social media post.