PulsePoint: 27% Measures Social Media by ‘Intuition’
News on Social Marketing, according to Brafton News, even with the extensive implementation of social media marketing, most marketers have not taken up or developed metrics to evaluate social’s value to their association.
According to PulsePoint, 27% of corporations rely on insights of their managers, while another 28% don’t measure results of social media marketing at all.
In the internet marketing, it’s not easy to monitor social media contribution to a business. Using metrics, such as intuition, leads to incorrect understandings of social media marketing’s advantage to a business.
Marketers want to progress toward seeing social as a tool to help guide users to build up a picture of the economic value of their campaigns.
To help businesses establish the value social efforts have on their conversions, Brafton states that Google has rolled out Social Analytics Reports. As prospect converts, the different channel he or she interacted with in recent days and weeks will be credited with a part of the conversion and a “social assisted conversion” tool examining the influence of exposure to social content.
Read more at Social marketing metrics lag: 27 percent measure by ‘intuition’
Successful Thought Leaders Use Research-Based Content
News on Social Marketing, according to Brafton News, social media is showing the way as a platform for brands to take on consumers and establish themselves as thought leaders. A survey from The Bloom Group reveals that the company with most successful social media thought leadership programs use research-based content.
The executives of leadership marketing spend a lot in social media and develop research content to pass on to friends and other online social connections. Companies making more than 30 leads a month allocate more of their budgets to social media than companies making 10 or fewer leads a month or the “laggards.”
These thought leaders are more than twice as likely as the laggards to supply research-based content through social media channels, dedicating nearly two-thirds or 59% of their budgets to content development, while laggards spend just 48% of their budgets on developing content. Effective thought leaders use internal research groups, also employing outside personnel.
Since excellent content is significant as resource for users, social media may be the best way to share valuable information. Seventy five percent of Americans trust companies using microblogging sites which could lead to brand loyalty and more customers, Harris Interactive reported.
Read more at Study: Research-based content sets apart marketing leaders from laggards
Online Americans Prefer Brands Associated With News
News on Social Marketing, according to Brafton News, receiving news online is one of the top and rapidly rising activities among online Americans, according to a new study from the Pew Internet and American Life Project.
To find out which activities dictate their time online, Pew’s Generations Online surveyed Americans from 12 to over 74 years. The two leading online activities are checking inboxes and using search engines.
The fourth most frequent online activity is getting news online, performed by 75 percent of U.S. internet users. It is a more common activity than listening to music.
Getting news online is becoming more conventional among users of all age groups.
The research also shows that news behaviors are changing. Americans are likely to share news with friends, obtain it through devices, look for more personalized content and leave comments, thereby engaging brands that offer news. Marketers should consider presenting their prospects original news content.
According to Brafton, journalistic content is established to be successful. Almost one-third of users prefer brands associated with news, CNN’s Power of News and Recommendation study reveals.
Read more at Seventy-five percent of online Americans look for news on the web
Other Social Marketing Articles of Interest
Google’s five steps to internet marketing conversion optimization from SES New York 2012