Google+ Local to replace Google Places to gain more traffic
News on Social Marketing, according to Brafton News, recently, Google reported that Google+Local have replaced Google Places. Google’s purchase of Zagat takes users content and business information in their area.
Users will find a series of business sorted by their industry by clicking on the Google+ Local tab in the left sidebar. Each entry has a short description of the location, written by Zagat, which includes Zagat’s 30-point system ratings. With one click, user-generated reviews will also be accessible.
Google Places is likely to be phased out gradually as Google tries to drive more traffic to Google+ since it has failed to acquire much traffic in its more than 11 months of existence. To improve traffic, the company is adding more social media marketing capability and giving users more thrust to use it.
Searchers can put in their own content to a business’ entry, and share their post on their own profile.
The present status of Google+ is hard to measure, due to the rise of its users the shared content on the site had an average of less than 1 reply or other action, such as a +1, Brafton reported.
Read more at Google Places to become Google+ local, Zagat content used in results
Pinterest views social network in a different way
News on Social Marketing, according to Mashable Business, users’ gazes most websites toward the left-hand side of the page. But not with Pinterest, who looked at social networks in a different way. An eye study for Mashable shows that user’s move their eyes from the top down the middle of the page. They also spent a lesser amount of time looking at profile information than the ones who looked at Facebook pages.
EyeTrackShop, which performed the study, used the webcams of 600 members to follow their eye movements as they looked at brand Pinterest pages for a 10-second gap. A survey is answered after seeing the pages.
Interesting results shows that the highest percentage of viewers sees pins that were on front and center and faces on Pinterest were looked at by respondents more than objects. On Pinterest, fewer people notices profile image and information compared to profile content.
Participants were likely to recommend the page to their friends and believe the pages were certainly inspiring and gave good advice.
After viewing their Pinterest pages, most participants said that their opinion about the brand got better and is likely to acquire something from it.
Read more at Eyes On Pinterest: How People Look at Your Boards
Average Consumers: The Most Influential Brand Advocates
News on Social Marketing, according to eMarketer, brand advocacy is becoming a crucial part of the social media marketing.
People supporting precise brands and use in-person and online conversations to share their opinions, suggestions and thoughts about a company’s products are the brand advocates. For these consumers, being an advocate is a new activity, and one that will develop as they take part in other social sites.
The most powerful type of advocate is the ordinary consumer, having the largest effect on family and friends and by connecting with them; brands can strengthen online and increase engagement.
”Because the average consumer believes on his or her friends and family, a person who is a brand advocate can be very influential. And advocates are stepping up to that opportunity,” said Kimberly Maul, eMarketer writer/analyst and author.
Internet users who suggest brands, products and services at least once a year, without any payment are brand advocates, as defined by Zuberance. They are doing it a lot so in person, on social networks or elsewhere online.
Zuberance works with businesses to establish who their brand advocates are, and how to connect with them and follow results.
Read more at Brand Advocates Are Here to Help
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