New Beta App to help Marketers Generate and Manage Leads
News on Social Marketing, according to HubSpot Blog, the teaming up of HubSpot and HootSuite is introduce new product integration, a record-breaking webinar and multiple ebooks aiming to help marketers generate, nurture, and manage leads through social media.
In just 3 years, the average budget spent on social media has grown 133%. During those 3 years, social was mainly used as a promotion and engagement tool, and we believe that social as a lead nurturing and closing tool has only just started to develop.
The HubSpot HootSuite partnership help customers use social media to easily work their leads and make the close. Through a new beta app, customers of both products can observe their leads’ tweets in HootSuite to recognize opportunities to follow up their leads with a tweet and monitor their keywords in HubSpot for important discussions that could lead to new prospects.
However, only HootSuite Pro and Enterprise users are qualified to apply for the app since the app is in beta but it will be offered to all HootSuite users once the app leaves beta in late June.
Read more at HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
Facebooks Sponsored Stories Ad Specifically for Mobile
News on Social Marketing, according to Mashable Business, citing mobile as a possible barrier to its revenue prospects, Facebook launches its first mobile-only ad product. Marketers can now buy Facebook Sponsored Stories for the News Feed specifically for mobile devices.
Sponsored Stories ad platform was introduced by Facebook in January 2011. In December, the company announced its plan to take the units directly into the News Feed.
Sponsored Stories in the News Feed is now available to marketers and they can specifically choose where they would like them to appear: the desktop, mobile or both.
Here are its full options:
All placements. News Feed desktop, right-hand side desktop, News Feed mobile.
All desktop placements. News Feed desktop, right-hand side desktop.
News Feed desktop and mobile placements. News Feed desktop and News Feed mobile.
News Feed desktop placements. News Feed desktop only.
News Feed mobile placements. News Feed mobile only.
Facebooks mobile-only ads is a good start, since almost half of its 900 million users access the site with a mobile device. But its accomplishment will largely depend on its good or bad conversion rate compared to the desktop.
Read more at Facebook Launches First Mobile-Only Ad Product
Nearly 6.5 Million LinkedIn Account Passwords Leaked
News on Social Marketing, according to TechCrunch, LinkedIn conducted their own investigation after almost 6.5 million LinkedIn account passwords were reported to have leaked onto the net. Though they did not confirm any security breach, their new blog announced that some of those leaked passwords correspond to LinkedIn accounts.
However, the company has yet to give their official word as to how the accounts were compromised, how many users were affected and to whether or not the email addresses that correspond with those passwords were also leaked.
Users who have created new account or have already changed their passwords need not worry since LinkedIn have already started hashing and salting their current password databases.
FictiveKin have started a tool called LeakedIn that gets a text input, hashes it with the SHA-1 algorithm, and checks it against the leaked file. With weak passwords like “linkedin” and “password”, it’s no surprise they were among the first to be cracked.
There are still a lot of unanswered questions here and LinkedIn’s Vicente Silveira announced that the investigation is still ongoing and will soon disclose those details.
Read more at LinkedIn Confirms Hack And Leak Of “Some” User Passwords
Other Social Marketing Articles of Interest
Global Mobile Advertising Market Valued at $5.3 Billion (€3.8 Billion) in 2011