eMarketer predicts Twitter double-digit increase will end in 2014
News on Social Marketing, according to eMarketer Digital Intelligence, eMarketer is predicting that despite Twitters continuous growth with almost 32 million Americans accessing Twitter monthly, its double-digit increase will end in 2014. These estimates of Twitter users from eMarketer are based on internet and mobile adoption trends; Twitter company releases; demographic adoption trends; analysis of survey and traffic data from research firms and regulatory agencies and Twitter company releases.
In 2011, over 25 million US internet users access Twitter monthly which rises to 31.8 million in 2012. This figure will increase to nearly 40 million users of any age by 2014. A growing base of users will be seen as the numbers in 2012 signifies more than 10% of the total US population and more than 20% of social network users.
This year, an increase of 60.5 percent of Twitter users will be seen with the growth mostly coming from the 18- to 24-year-old age group. Growth in Twitter users will also occur among those under 12 and over 55 year-old age group as these groups will have the most room for growth since it currently make up the smallest shares of Twitter users.
In 2010 and 2011, women accessing Twitter is much higher than men. However, these numbers will change by 2014 as there will be a significant increase on male users in Twitter which will lead to an almost equal number of users as women.
Read more at Men Begin to Catch Up with Women on Twitter
Increasing male audiences are interested in beauty content
News on Social Marketing, according to Brafton News, a report from Mintel found that beauty marketers can now target male prospects on their sites as their study shows that men are becoming more and more interested in haircare services and information. Mintel’s survey revealed that 52 percent of male respondents are planning to change their hair habits while 72 percent of women are still more likely to go to salons and access haircare content.
The study also shows that websites and location are being visited by men, who are using special haircare products, more often than women.
Through search, companies bring their content to target audiences by developing content marketing campaigns. These campaigns can help companies to get to larger and new prospects. Companies looking to sell to the demographic can improve their chances with website content targeting male audiences because of the increase of men accessing information related to beauty services and personal care.
Mintel also found that content marketing campaigns that provide advice or news in men’s fashion could help attract relevant traffic. As more men are looking for information on improving their styles, men’s fashion has become a very popular research topic on search and other channels.
Read more at Health and beauty content marketing could have new audience: Men
Facebook launches new targeting options for marketers organic content
News on Facebookl Marketing, according to Brafton News, aside from geographic location and language, social network Facebook, is reportedly planning to add new targeting options for companies using Facebook for social media marketing for the organic content they share on the platform.
This year, Facebook is focusing on making organic social content more effective for marketers. And with the addition of Scheduled Posts and other tools, sharing content on the site has become very important for users. Users can now target content according to user age, relationship status, education, gender and other characteristics of the intended audiences.
Facebook is now focusing more in helping social media marketing campaigns effectively target their organic content because previously, in-depth targeting tools were only available to those using ads on the platform with many struggling to see ROI with the paid content.
As marketers are beginning to focus more on new metrics for their Facebook’s presence, highlighting organic social media marketing has become very significant. A study by AdAge shows that direct sales and conversions are not the primary use of social content. Forty five percent of marketers using the social platform surveyed said that their main priority is building brand awareness.
Read more at Facebook demographic features boost post targeting.
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