Instagram uses Interbrand 100 list to gauge adoption rates
News on Social Marketing, according to Simply Measured Blog, for Instagram, a picture’s worth a thousand fans. This can be said to the big brands that are already engaging with Instagram’s 80-million users.
With our first Instagram study, we set out to answer questions like how have brands tapped into the hot mobile photo sharing service? And what are brands that have decided to hold off really missing out on?
To measure adoption rates amongst leading brands, we used the Interbrand 100 list, just like on the study of our Google+. Analysis and data in this study comes from our new Instagram analytics and reporting.
Trying our Free Instagram Report or requesting for a trial of our enterprise platform to integrate Instagram analytics with engagement data from Facebook, Google+, YouTube and Twitter, can help you analyze a competitor or your own Instagram profile.
Read more at How Top Brands Are Using Instagram [Study]
Facebook may face legal action for violating privacy law
News on Social Marketing, according to Reuters, a deadline has been set by the German federation of consumer organizations, Germany’s biggest consumer lobby group, for Facebook to fix what they believe is violation of privacy laws with its new app centre or potentially face legal action. They said that Facebook divulging customer data through its new app centre without notifying users.
A spokeswoman of the organization said that legal action against the social network will be considered if it fails to address the problem by September 4.
This deadline comes just weeks after the Hamburg Commissioner for Data Protection and Freedom of Information said that the investigation into Facebook’s policies on tagging photos, retaining and deleting data and the level of control users have over their information will be reopened.
Two years ago, Germans asked that their homes be deleted from Google’s Street View, as they fear that their privacy will be invaded due to memories of the Nazis’ Gestapo and East Germany’s Stasi secret police.
Sustained by its global user base of almost 1 billion, Facebook was the first American company to debut with a value of more than $100 billion in its initial public offering in May. But because of an uncertain sales outlook, it has shed almost 60 percent of its value.
By early October, an Irish watchdog responsible for ensuring that Facebook complies with European and Irish data protection, will determine whether Facebook will be facing legal action under European privacy laws.
Photo Map feature included in Instagram 3.0
News on Social Marketing, according to Brafton News, Instagram 3.0, the latest version of its social photo-sharing tool, that recently surpassed 80 billion users, have been unveiled. The update includes improved profiles for all users but brand profiles for marketing is not offered even with the fast adoption by some of the most recognized companies in the world.
Instagram 3.0 allows companies to share images with their fans and followers on the network and other social platforms even without a dedicated brand page. Photo map is an interesting feature included in Instagram 3.0. This feature shows different locations a user has shared content from. Marketers can now show off the states or cities they frequently share from which can attract interest for prospects or existing fans.
Instagram’s current focus is on optimizing the user experience. However, it’s likely that Instagram will reveal some options for social media marketing campaigns as the app matures.
The company announced that “With every major release, we pick a theme, and for this one we’ve focused on the browsing experience. We’ve introduced a new and unique way to browse your photos and others’ photos on a map …”
Users of both Android and iOS versions of the Instagram application can avail of this latest update.
Read more at Instagram unveils 3.0 with enhanced profiles, no new marketing options
Other Social Marketing Articles of Interest
Personal social search 101: Insights from Google and Bing on modern SEO at SMX West