News on Bing Marketing, according to Brafton: an important move has been done by Bing in counteracting Google’s integration of Zagat data as part of its Google+ Local announcement. Yelp recently announced that to power Bing local search results, they are going to use their business review content. This feature will help internet marketers as their local SEO efforts on Bing may be enhanced by social annotations and will help boost organic search clicks. Bing’s integration with Yelp could make the local search market increasingly competitive.
Images, reviews and other information included in Yelp regarding businesses in the categories they search cn be now be seen by users on Bing local SERPs. Yelp’s success, being a premier destination for local business content, has led a lot of people to speculate when a move like this would develop.
Consumers frequently learn and discover new businesses in their areas with Yelp. And both Bing and Yelp will surely benefit with the combination of these two services as more consumers are looking to search to discover new retailers, restaurants and other companies. To build local SERPs presence, marketers might find it advantageous to create content marketing strategies for local SEO as features that include more annotations to results may increase search clicks.
Read more at Bing, Yelp partner to boost local search
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