News on Instagram Marketing, according to Instagram Blog: a beautiful new way to share your Instagram photos will be available soon. We have listened to your request for Instagram on the web and Instagram profiles will be rolling out over the next couple of days.
We’re launching web profiles to give you a simple way to share your photos with more people and to make it easier to discover new users on the web and if you can not see your profile just yet, it is certain that you will see it in the next few days. We’re rolling out profiles to everyone on Instagram over the course of this week.
A collection of your recently shared photographs will be featured on top of your profile photo and bio with your web profile. This will allow others to see a snapshot of the photos you share on Instagram. From the web, you can also edit your profile easily and follow users, comment & like photos.
By simply navigating to instagram.com/ [username], you will be able to see your profile or explore a friend’s profile. For example, by navigating to instagram.com/nike on the web, you will be able to view Nike’s profile.
To see a public user’s profile on the web, one does not have to be an Instagram user. If your photos are set to public, anyone will be able to see your profile by visiting instagram.com/[your username] on the web and your photos will be visible only to logged-in Instagram users you’ve allowed to follow you if your photos are set to private.
Read more at Announcing Instagram Profiles on the Web!
News on Social Marketing, according to eMarketer: marketers are targeting shoppers through mobile in-store offers and information to help encourage purchase. But according to G2 USA and Savitz Research, a branding solutions provider, consumers are most likely to blame brands once these mobile in-store technology offerings don’t work and causes inconvenience. In this situation, sales will likely be affected.
Fifty seven percent of US consumers between the ages of 18 to 34 blamed the brand once the digital in-store technology fails to help them make their purchase decision. Thirty-six percent of Gen X respondents and a quarter of baby boomers felt the same way.
Therefore, it is very important for brands to make sure consumers have an easy time using that technology for shopping and buying instead of wasting their time loading and tapping. It is also the responsibility of brands to make sure that the mobile technology they have put out is not just to lead consumers down the purchase funnel.
Read more at Consumers Expect Effectiveness From In-Store Mobile Offerings
News on Content Marketing, according to Content Marketing Institute: here are some of the key findings from this year’s report by the Content Marketing Institute (CMI) and MarketingProfs on The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America .
Content marketers are using more tactics – This year, an increase of 12 tactics from 8 tactics used in each of the past two years was reported. Social media (excluding blogs) leads with 87% adoption rate where articles reign last year.
Content marketers continue to be uncertain about tactics – the effectiveness of using more tactics is still not clear for marketers as they still consider in-person events to be the most effective tactic with 67% adoption rate.
Distribution with social media has increased – This year, 87% of marketers are using social media to distribute content compared to 74% last year with LinkedIn beating out last year’s leader, Twitter for the highest adoption rate.
Content marketers are spending more – On content marketing, B2B marketers are spending 33% of their marketing budgets compared to 26% last year. And in the next 12 months, 54% will increase their content marketing spending.
Fewer marketers are outsourcing content – This year, only 44% of companies reported that they are outsourcing the use of in-house teams for content creation.
Producing enough content is the biggest challenge – Compared to last year, producing enough content is now the biggest challenge for B2B marketers than producing the kind of content that engages.
Read more at 2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
Other Social Marketing Articles of Interest
Yelp Menus: Connecting People with Great Local Food Porn
Re-imagining Google Analytics to support the versatile usage patterns of today’s users