Videos Amplify Brand Identity

News on Video Marketing, according to Brafton: over half of Americans believe that branded videos has a great influence on their purchase decisions, indicating changes with the way people shop online. Brafton’s fully-integrated video marketing services promote web presence with premium, interactive content designed to engage and influence your unique audiences.

This burgeoning video channel gives you customized video content for maximum SEO visibility, social reach and viewer conversions.

Expert videos teams for professional content

Brafton’s team of experts collaborates to provide professional-quality videos, ensuring your videos amplify brand identity, online reputation and expertise through actionable content.

Strategic videos to drive results

Our diverse video menu empowers your brand to speak to unique audiences and goals through:

• Studio Videos
• Filmed in front of Brafton’s green screens with your custom backgrounds.
• Location Videos
• Shot at your offices, industry events and other venues to fulfill your video needs.
• Animated videos
• Produced in-house by Brafton, to reflect your brand aesthetic.
• Dedicated strategists for cross-web promotion

Video content is published by Brafton on your website via our proprietary CDN. SEO consultancy helps ensure clips and accompanying transcripts draw relevant search traffic to your site.

Video reporting for consistent ROI

Video content performance and tracking which clips drive the most views and transactions are strongly monitored.

Read more at Video Content Marketing

Retweeting Without Reading?

News on Twitter Marketing, according to HubSpot: with a content powering your Twitter marketing efforts, Clickthroughs and retweets are believed to be the measurements that would reflect “successful” or “engaging” content.

In a 2.7 million link-containing tweets, it has been found that there is no correlation between retweets and clicks. In fact, 16.12% of the link-containing tweets generated more retweets than clicks, emphasizing that the factors leading to a link-containing tweet being retweeted are sometimes different than the factors that lead to it getting clicked on.

An analysis of 2,728,452 link-containing tweets which I conducted revealed that many people retweet links without reading them, indicating that there is no significant relationship between the number of clicks a tweet gets and the number of retweets it gets.

Be clear about your goals for each tweet when planning your social media strategy. Sharing your content to drive traffic to your website may convert into leads and should also get Twitter followers to click on the links in your tweets.

Asking for retweets with the phrase “please retweet” is one of the easiest ways to generate 4x more retweets.

Read more at New Data Indicates Twitter Users Don’t Always Click the Links They Retweet [INFOGRAPHIC]

Installing Amazon Lockers, A Smart Move For Business

News on Social Marketing, according to Marketing Pilgrim : Staples Inc, the largest U.S. office supply retailer, has agreed to install “Amazon Lockers” in its U.S. stores, a Staples spokeswoman said on Monday. Rather than fighting against the most powerful internet retailer, it is a smart move for retailers to use their power and gravitas to get to bring more people in their stores.

The Amazon lockers at Staples allow online shoppers to have packages sent to the office supply chain’s stores. Most of the groceries, convenience and drug stores where Amazon has storage units are open around the clock.

Amazon.Com Inc, the world’s largest Internet retailer, is trying to prevent customers from waiting for ordered packages due to a missed delivery.

Discovering ways to work in partnership that can actually help two companies is a smart business.

Read more at Amazon Lockers Added At Staples Stores

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