Apple’s 7-Inch Tablet Will Spur Rapid Sales Growth
News on Social Marketing, according to eMarketer: Apple has rolled out its version of a 7-inch tablet, the latest device with a smaller screen which is expected to account for a rising share of all tablet shipments, increasing from 24% in 2011 to 28% this year and 33% by 2013.
IHS iSuppli estimated last year’s shipment of 7-inch tablets reached 17 million and projects 34 million total shipments worldwide this year. Approximately it will be doubled by 2013.
Among the total US population, eMarketer estimates 22% tablet users monthly this year which doubles the percentage in 2011. iPad, being the most popular tablet that accounts for the lion’s share of all tablets in the country will lose market share in the coming years.
“The battle in the 7-inch space is highly spirited, with most of the other leading vendors already offering price-competitive products in this size range,” Rhoda Alexander, director of tablet and monitor research for IHS said in a statement. “IHS predicts Apple will successfully position the smaller iPad as a device that will be attractive and easy to adopt for both new and returning customers. This will spur rapid sales growth and provide tough competition for other companies contending in this size range.”
Read more at Tiny Tablets Get a Leg Up
News on Google Marketing, according to CNET: few years ago, the rapid growth of online ads has surpassed newspaper and magazine advertising.
Statista reported that Google’s first six months of 2012 generated $20.8 billion in ad revenue compared to all U.S. newspapers and magazines that made $19.2 billion.
According to Statista, the comparison is “obviously unfair” and shouldn’t be judged scientifically for Google operates globally, while the print media is merely in the U.S.
The rise of the Web and the fall of print have been well documented as revealed by Statista’s report.
However, Google has some disappointments, one of which is the 15% year-over-year drop in advertising cost-per-click, the figure that measures the average amount advertisers paid Google for each time someone clicked on an ad. A 15% decline is pretty steep and is worse than the analysts’ expectations.
Read more at Google makes more money from ads than print media combined
News on Facebook Marketing, according to Mashable : “We are testing a new format for comments on Page posts,” Facebook said in a statement to Mashable. “As part of this test, the most engaging comments appear higher up. You will also be able to reply to individual comments as well as the original post.”
This suggests that brand pages in the test include ranked comments based on Likes, responses and hides. Those with the most engagement appear higher up on the list. Page administrators are also able to reply directly to comments via a “reply” option.
This test would enable Facebook to promote more interesting and engaging content, also allow more conversations on posted content across the site.
Its experiment on reply option for comments posted to Timeline would make it much easier for users to respond to individual comments left on wall posts.
Read more at Facebook Tests Ranked Comments to Boost Engagement
Other Social Marketing Articles of Interest
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