News on Facebook Marketing, according to HubSpot: AllFacebook revealed that a new feature or feature test that centers on organic updates will be launched by Facebook soon.
Ranked Comments, a test to let the most engaging comments on brands’ page posts rise to the top of the list. So for example if ten people comment on a page post, and the fifth comment gets 15 Likes while the other comments get juts one or two Likes, that fifth comment will show up as the first comment in the list.
This feature is simply being tested with a few big names and brands and is not yet available to everyone.
Ranked Comments can help marketers by bringing the highest quality comment to the top and giving them the most visibility as comments like “Spot on!” or “Hahaha,” is certainly no replacement for a well thought-out comment that really gets the conversation going.
However, the content you don’t really want your social reach seeing will most likely also get the most visibility as those comments that are really negative that receive a lot of engagement will be going to the top, too.
Page posts that receive a ton of negative engagement still reap the benefits of EdgeRank and get visibility in the News Feed is the weak spot in Facebook’s algorithm. So because of the number of people who really don’t like that post at all, your brand page could be getting visibility and growing reach off of a page post.
Read more at Facebook Now Testing ‘Ranked Comments’ on Business Pages
News on Facebook Marketing, according to Facebook: last year, Facebook has joined forces with the U.S. Department of Labor, the National Association of Colleges and Employers (NACE),DirectEmployers Association and the National Association of State Workforce Agencies (NASWA) to connect qualified candidates with great jobs. And to help people on Facebook find and share employment opportunities much easier, a Facebook app is introduced by the Social Jobs Partnership (SJP).
The new SJP app, [https://www.facebook.com/socialjobs/app_417814418282098], app is a central location where recruiters can share open positions with the Facebook community sorted by industry, location and skills.
Today, developers like BranchOut, DirectEmployers Association, Work4Labs Jobvite andMonster.com are offering more than 1.7 million employment opportunities, currently hosted on Facebook, for applicants to access.
According to a recent NACE survey, Facebook emerges as an important factor in linking qualified jobs with qualified candidates. Acquiring qualified talents through social media is the reason as to why this app was created by SJP.
The survey shows that about 50% of employers use Facebook in their hiring process and 90% of companies say that Facebook is a cost effective way to find new talent as it lessens the amount of print advertising needed with regards to their recruiting efforts.
Over half of companies using Facebook to acquire potential employees affirm the value of networking and referrals. Eighty seven percent of recruiters suggested that applicants using Facebook should ‘Like’ a desired company’s Facebook page, followed by using Facebook as a networking tool.
According to Marne Levine, Facebook’s Vice President for Global Public Policy, “Facebook is all about connecting people and we’re thrilled to see developers leveraging our platform to connect job seekers and prospective employers. By allowing job seekers to view and share job openings based on personalized criteria, like location and industry, the Social Jobs Application builds on our broader effort to help people use social media to find jobs in the US.”
Read more at Social Jobs Partnership Application Now Live
News on Facebook Marketing, according to Readwrite Social: Facebook has just rolled out a new feature where brands are on full display, without letting any of those annoying Facebook friends get in the way. Facebook’s special “Pages only” feed lets you access the new view on your News Feed homepage by clicking “Pages feed” on the left-hand side. “These will make it even easier for people to keep up with the Pages they care about most,” Facebook says.
However, it is hard to envision what might motivate a Facebook user to jump over to the new view. For users, keeping Pages into their own area could at least relieve some psychological brand weariness, an exhaustion that’s already begun taking its toll on brands and users alike.
A Facebook spokeswoman said that “The purpose of this whole News Feed algorithm change was really because we saw the incidents of people hiding stories … or marking stories as spam has gone up, and we really want to keep News Feed as engaging a place as possible for people.”
This July, a survey of almost 2,000 Facebook users in the U.K. shows that 34% of respondents reported liking multiple Facebook pages, but still hiding them from their News Feed while 53 percent thought that Facebook had become too commercial because of brand pages and ads congesting on their feeds and sponsored posts.
A study by Ipsos and Reuters, conducted in the same month, shows that four out of five people reported that they’d never been influenced to buy a product or service by a Facebook brand page, post or advertisement and 34% of Facebook users spends less time on the site than they had been six months ago.
Read more at Facebook’s New Pages Feed Corrals Brands — And Gives Brand-Fatigued Users Some Space
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