News on Facebook Marketing, according to Inside Facebook: This week, a new feature for events that allows users to quickly create a similar event as one they previously hosted or attended was introduced by Facebook.
Facebook will automatically fill a new event dialog with details from the last event, including the invite list once a user clicks “create repeat event” from a drop-down menu on most event pages. And the date or any other details can be changed by the user if needed.
This new feature is particularly useful for page owners that regularly host similar events. It will also make it easier for users to plan repeat events as they can keep most of the description the same and edit the location or time, instead of manually filling out each field.
To prevent spamming large audiences of a page’s fans, users cannot use the repeat event feature for events created by pages they do not manage. They can create repeat events for any that they previously created or for any friends’ events that they attended. Also, the full guest list doesn’t carry over when users recreate events that were originally hosted by a friend. They can only invite people they are already friends with.
Facebook events cannot be set as repeating from the point of creation, unlike with most calendar apps.
Read more at Facebook simplifies process for creating repeat events
News on Social Marketing, according to Edelman: Building on its 2010 benchmark study, 8095®, Edelman has recently released an updated insights around the ambitions and beliefs of the Millennial generation. This was issued to better understand the evolving roles of brands in Millennials’ lives and how cultural changes like the global recession are impacting their behaviors.
Consisting of interviews with 4,000 Millennials in 11 countries, 8095® 2.0 revealed that 74% believe they can encourage the purchase decisions of acquaintances and those in other generations.
Edelman’s 8095® 2.0 global findings shows a new measure of realism in the ways Millennials see their lives and future. They consider the economy stability as a key factor in their lives and their country. Forty-eight percent of Millennials says that owning their own business is a top life goal because of the global recession.
Seven in 10 Millennials believe it is their responsibility to share feedback with brands when they have a good or bad experience.
If the brands have the right approach, Millennials are amazingly open to brand engagement and advertising with only 3% thinking that all advertising is boring and 80% wanting brands to entertain them.
For marketers, Millennials are important as there are more than 1 billion of them around the globe. These are the world population that falls at the median age of 28.
According to Alex Abraham, director of the 8095 Insights Group at Edelman, “For marketers, ‘average’ is no longer enough to meaningfully engage this group. We need to bring a new level of authenticity, transparency and purpose to the work that we do.”
“If we can do this correctly, we will discover a vocal group of brand advocates and partners in the Millennial generation,” he said.
Read more at Study Finds Millennial Generation’s Power to Influence Is Increasing
News on Social Marketing, according to Yahoo: Following a 2011 study on press release data analysis, a PR Newswire 2012 study once again showed that press releases that include multimedia assets garner significantly more visibility (up to 9.7 times more) than text-only releases.
To determine the impact that adding photos, videos and other downloadable content has on levels of engagement with press releases, PR Newswire’s web analytics team analyzed thousands of press releases published in 2011 and 2012. The data examined by PR Newswire’s 2012 study are from PRNewswire.com via Adobe’s SiteCatalyst.
The study reveals that adding a video to a text-only release deliver 4.3 times the number of views while simply adding a photo to a text-only press release increases visibility by 1.8 times. A story will more likely have a larger number of views when using both photo and video content as the study shows that the visibility increased by 7.4 times more than plain text releases.
The study also shows that comparing to text-only releases, additional layers of assets including downloadable files such as PPTs, PDFs, and DOCs along with photos and videos, received even more visibility and interaction.
According to Rod Nicolson, vice president, global reporting, PR Newswire, “Photos, videos, infographics and other types of multimedia assets present information in a more compelling and attractive way so it’s no surprise that they boost content visibility so significantly.”
“The volume of multimedia content distributed through PR Newswire is higher than it has ever been and it is extremely encouraging to see that our customers are embracing the power of multimedia to capture the attention of their audiences, build brand awareness and power content marketing initiatives,” he said.
Read more at Multimedia Content Drives Nearly 10 Times More Visibility than Text, PR Newswire Study Confirms
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