News on Social Marketing, according to Marketing Pilgrim: A recent study by Knotice shows that for the past years, a significant rise of mobile opens has been noticed and has almost equaled desktop opens. Year over year, an increase from 30.50% to 44.75% was seen on mobile opens. Smartphones has a 28.22% increase while 16.54% for Tablets.
It is a small jump for smartphones but for tablets, which still aren’t all that common in US households, just about doubles the usage and is up from only 8.33% last year. So just imagine once tablets become as common as smartphones or even computers in a couple of years.
The report also shows that tablet email opens hit a high point at 6 to 7 in the morning. Tablet usage slows through the workday as most of us leave them at home and uses our smartphones for comfort. Tablets come back into action in the evening. The study also shows that the busiest time for all kind of mobile devices is at 1 am.
So, when we think email, we need to think mobile. It is important to make sure that the emails you’re sending out open just fine on an iPhone or iPad because one major difference is screen space. You may not have the same impact on mobile once your email messages make full use of a wide desktop monitor. You need to have big, bold links that don’t collide into each other if you are using a smaller screen.
Read more at Study Shows Mobile Holiday Email Opens Nearly Equal Desktop Opens
News on Gmail Marketing, according to GIGAOM: Since this summer, Gmail has been claiming the top spot for worldwide email providers when it announced 425 million monthly active users. However, these numbers were questioned by VentureBeat at the time as they differed by 136 million from those of ComScore, which tracks home and work usage but not mobile. Hotmail and Yahoo Mail self-report, too, but their numbers were much closer to ComScore’s.
According to ComScore’s data in October, because of the recent introduction of Microsoft’s Outlook and AOL’s Alto, the number of unique visitors to these email providers is down overall. But for the first time, the data shows that Gmail has finally taken the top spot and is I the lead.
Competing for similar markets, Yahoo and Gmail are counting their highest number of unique visitors in the United States, Japan, India, United Kingdom and France while Hotmail is not only getting it’s highest number of unique visitors from the United States, United Kingdom and France, but also Brazil and Mexico.
Although Gmail is dominating globally, 40.8% of online Americans use Yahoo, compared to 36.7% using Gmail and 18.9% using Hotmail. This makes third-place Yahoo owns the U.S. market, with 7 million more unique visitors than Gmail as well as a higher penetration.
Read more at Gmail finally beats Hotmail, according to third-party data [chart]
News on Social Marketing, according to MacRumors: This weekend, several travelers trying to reach the city of Mildura using Apple Maps on their Apple i-phone, became stranded in the Murray-Sunset National Park causing local police in Victoria, Australia to issue a warning to motorists.
Authorities confirmed during the tests on the mapping system that Mildura was listed in the middle of the Murray Sunset National Park. This is approximately 70km or 43 miles from the city’s actual location.
Stranded for up to 24 hours without food or water, some motorists located by police have walked long distances through perilous terrain to get phone reception. Police considered this a potentially life threatening issue as there is no water supply within the Park and temperatures can reach as high as 46 degrees.
Apple has been contacted by police authorities in Victoria about the Maps inconsistency and is warning travelers to use an alternative mapping system until it is fixed.
In the last two months, police have had to rescue a total of six people after they became lost using Maps, a report from Australia’s ABC News reveals.
Apple received criticism over inaccuracies in mapping data like the mislocation in Victoria, after the launch of iOS 6, which included the new Maps application. Several people involved with the Maps project, including Senior Vice President of iOS Software Scott Forstall and Maps manager Richard Williamson were terminated because of these debacle.
A personal apology was issued by Apple CEO Tim Cook to the public and promised to improve the app. and reiterates that Apple “screwed up” and is “putting the weight of the company behind correcting it.”
Read more at Australian Police Warn Against Use of Apple Maps Due to Safety Concerns
Other Social Marketing Articles of Interest
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