TV Remains a Dominant Platform to Consume Content
News on Social Marketing, according to Nielsen, average Americans are continuously shifting to new technologies and devices which give them easier way to watch content they want whenever and wherever is most convenient for them. They watch almost five hours of video each day with 98 percent watching them on a TV set.
In consuming content, the TV screen remains the dominant platform with more than 8 million homes having an HDTV. Watching traditional TV covered for more than 33 hours per week, thus, making it the bulk of all activity on TV sets. However, people are now finding new ways to use their TVs.
Consumers are now shifting to devices that allow them to watch streamed content on their big screen when it comes to old TV shows and newly released movies. A new instrument for content delivery is created as two-thirds of game consoles in homes are now connected to the Internet. More so ever, more than half of Netflix users watch on their TV set via a game console or over-the-top streaming device.
Consoles saw an increase of three percent over the last year as they are now found in 45 percent of TV homes. Consumers are relying more on their consoles to perform multiple duties especially, with Netflix and other streaming apps, Blu-Ray players, social gaming and point of purchase being integrated into game consoles.
However, the main ways Americans receive their TV content is still through cable, telephone-company and satellite subscriptions. And it will take major industry changes or consumer behavior swings to affect the subscription model anytime soon.
Read more at The Cross Platform Report – Q4 2011
BlogHer Shows what America Cooks in the Food Facts Study
News on Social Marketing, according to Marketwire, the annual BlogHer Food Conference held last June 8 and 9 at the Fairmont Olympic Hotel in Seattle brought together 500 food bloggers, chefs, photographers, cookbook authors, food activists and top food brands to learn, network, and share the latest tools and techniques.
The conference reveals BlogHer’s latest research study, Food Facts 2012, where it shows BlogHer Food Conference attendees as the new influencers on what America cooks.
Elisa Camahort Page, BlogHer Co-founder and COO, said “The Food Facts Study reveals how much we rely on trusted online sources for our daily dose of dinnertime inspiration and is designed to help our community connect, learn, and further enhance their value to an audience hungry for information, advice, and recommendations.”
The study shows that ninety five percent of the BlogHer sample and 81 percent of the general population sample cooks dinner at home, all or most of the time, and turns to the Internet for more helpful ideas.
For more recipes, 92 percent of the BlogHer sample and 89 percent of the general population sample goes online and based on blog and recipe web site recommendations, 83 percent of respondents have purchased products and ingredients. These content sites inspire more trust in their food recommendations and influences more conversion to action than social networks like Facebook, Twitter and Pinterest.
Read more at America Turns to Online Food Writers to Decide What’s for Dinner, BlogHer’s Latest Research Study Shows
Americans Consume Web Content Related to Food Products
News on Social Marketing, according to Brafton, a study from BlogHer shows that 92% of survey respondents use the web for recipes and information on the products and services they want to purchase. Content marketing can attract consumers and help drive relevant traffic for these organizations in food service or related industries.
The survey shows that 83% of respondents have purchased items or services based on content they found on the web. Companies selling other products or services can attract direct users through these articles or blog posts. Marketers with health companies can position themselves as health leaders in winning traffic from relevant prospects by using content marketing to discuss gluten- or dairy-free recipes.
Consumers are more likely to trust and become loyal to providers who are publishing targeted content about food.
ClickFox found that 72 percent of consumers said that the key to a repeat purchase is through a high quality customer service, second only to the quality of products. Businesses can improve visibility and brand image on the web once they actively engages these audiences, who will likely be asking questions or asking for advice about using ingredients, cooking tools or supplements, as they prepare meals.
For organizations with food-related content, a very valuable element of a marketing strategy is images. BlogHer found that 56 percent of consumers love seeing and sharing images of the dishes and meals they have or want to make.
Read more at Americans seek website content when they’re hungry
Other Social Marketing Articles of Interest
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