Social media marketing is a constantly evolving business. What you think are excellent social media strategies today may no longer be hot strategies in the future. The only thing you can be sure of is that you need to evolve along with it. You must post tweets that count ! With these thoughts in mind, we should take a closer look at what the latest developments in social media are communicating to us.
Let’s take a look at the latest news from Twitter:
The top statistics that make @LinkedIn's audience so valuable http://t.co/3xE69uAxLx #SMWMumbai $LNKD pic.twitter.com/lqDwfL33gy
— Sean Gardner (@2morrowknight) September 24, 2014
It’s official, LinkedIn is a much more popular social media platform when it comes to attracting a highly educated, mature, and relatively professional audience. Twitter does a great job in attracting an enormous youthful audience for sure. But, when it comes to a professional approach and appearance, LinkedIn seems to do a better job.
Why Twitter’s New Analytics Could Change The Way We Measure Social Marketing: http://t.co/naKPP1BJDf pic.twitter.com/yaHqwudgXT
— Simply Measured (@simplymeasured) September 24, 2014
This is big news for marketers, especially those who use Twitter. With this latest development, it would not be surprising if there is more activity generated because of this new feature. Just imagine – a precise, real-time market and viewer data, just when you need it. In a much more precise manner, this update is designed to help marketers target specific segments. Aside from that, Twitter’s updates now allow you to view the actual number of times that online viewers look at content, really measure the clicks of every topic posted on Twitter, as well as offer better management and measurement of hashtags used in the tweets. This should help online marketers post tweets that count !
3 Millennial Marketing Lessons From the Selfie http://t.co/zfN6ZBnHbj via @prdaily
— Entrepreneur (@Entrepreneur) September 24, 2014
If there are three things that would really challenge marketers to step up these days, it would start with the millennial generation. Like a puzzle with so many pieces, tapping into the millennial market can be a real challenge. Still, with marketers doing some research, we have isolated at least three factors that could probably help us reach them. These would include their desire for connectedness, their need for self-expression, as well as their focus on the visuals.
Sounds new ? Yes, they really are. But this is all news worthy of your attention, especially in terms of improving your own marketing capabilities.