Thinking Like an Entrepreneur in Social Media Marketing

Everyone dreams of becoming an entrepreneur.   To have one’s own business is seen as a great feat for an individual in the field of modern day marketing.   Social media marketing is full of entrepreneurs who started with nothing but dreams, talent, and vision.  

Today, entrepreneurs run the world’s largest companies to the top of their industry.   Not simply the children of luck, entrepreneurs needed to start out at an early age, molding their perspectives to fit the realistic and idealistic future they had in mind.   Entrepreneurs were visionaries long before they were businessmen.  To be a visionary these days, you need to read Ten Ways Entrepreneurs Think Differently to get the right mind set.

These entrepreneurs in the field of social media run websites worth billions of dollars and they all began in the same way: seeing the challenge as an opportunity.   Many people get discouraged when they fail, others give up long before they even fail for the first time.

A true entrepreneur knows the value of knowing what’s wrong and, sometimes, to know what’s wrong means ‘to fall down’.   These challenges and obstacles are simply stepping stones towards a better plan of attack.   Mistakes are still basically healthy as long as you learn from them.

Everything requires a tremendous amount of effort, especially getting back up.   There is no overnight magic at work – every inch of every mile needs to be worked on for days, weeks, months, and years with the same stubborn optimism.   The difference between entrepreneurial careers and that of employment is simply that you need to work twice as hard in your own business.   Being your own boss doesn’t mean you can sit back and take it easy.

Entrepreneurs don’t just look at how they can improve themselves.   Adversaries become the subjects of tremendous research – where did they go wrong and how can I avoid committing the same mistake, how did they become so successful and how can I imitate that same level of professionalism ?    It is all a matter of perspective for these men.

Imagine if Facebook were only focused on itself without regard for the other blooming social media websites – you need to keep an open mind and a keen eye for competition.   Always adapt and improve your tactics and it never hurts to take perspectives from the outside.   Use what you’ve gained from your opponents to improve your own defenses and methods.

As much as many would disagree, perfection is a hindrance to the business.    It is an ideal, yes, but it can do more harm than good in the long run.   Social media marketers know the value of adapting perfectly to an imperfect audience but there is no perfect means whatsoever.

To aspire for perfection, deadlines would be delayed, projects would never be launched, and planning would take so long that opportunity would pass by at a snail’s pace and you still wouldn’t know.   Do as much as you can, as well as you can, and complete the task.   Discipline is a virtue….not perfection.   Discipline yourself to work as best as you can at all times.   Perfection comes at its own pace in the form of happy success.