What’s New in Digital Marketing ?

Pinterest Launches New Messaging Feature

Pinterest added a new messaging feature which allows users to send Pins to other users and start private conversations.  Unlike other social networking massaging features, this one stood to be a unique one.   It’s not a place where friends simply hang out and chat in general.   To start a conversation with someone, you have to send them a “Pin.”

This feature is available across all devices that supports up to 10 users to in order collaborate.

Twitter Launches Promoted Video In Beta

According to Twitter’s Blog, they are now offering advertisers the ability to run ads with a new Cost Per View (CPV) ad-buying model.   This means that advertisers only get charged when a user starts playing the video.   Additionally, advertisers using Promoted Video have access to robust video analytics, including completion percentage and a breakout of organic vs. paid video views.

You might be asking WHY ?   Twitter clearly explains it below:

“The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.

Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter.   If you’re a partner and want to start using native video, please contact your account representative for more information.”

Meanwhile…

DuckDuckGo was founded by Gabriel Weinberg and first launched for public use in 2008.   It officially released the redesigned version which focuses on smarter answers and a more refined look in May 2014.   To match these updates,  earlier last week DuckDuckGo revamped the settings page design.

I like how Brad Burnham – Union Square partner – believed in DuckDuckGo.   “We invested in DuckDuckGo because we became convinced that it was not only possible to change the basis of competition in search, it was time to do it.”

Bottomline:
As online marketers, it’s very important to be mindful of the latest updates in the digital marketing world.   With these latest updates, you can easily tune up your online marketing plan for an improved and stronger digital marketing campaign.

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