Bing rolls out new social side bar to integrate search and social media
News on Social Marketing, according to Brafton News, in an effort to have an edge over Google, Bing is working to integrate data from Facebook, Twitter and all of the leading networks into social results. Taking a big step in integrating search and social media, Bing has rolled out a new social sidebar based on social data included in the search on the query.
Bing’s new three-column SERP is a simple, innovative strategy that could appeal to users with each of the columns containing different information related to a search query.
Containing core web results, the first column show users the search results they would usually see from Bing. Users can now notice improved standard results due to its regular updates and adjustments to algorithms.
The second column, called Snapshot, includes maps, contact information and other content likely to give users quick answers. Also on this column, the paid search ads purchased by marketers on Bing will come out in this segment of the SERP.
For the third column, users will notice a gray column that runs the height of the webpage and provides social results.
In a blind test, the new changes accounted for 43% of respondents preferring Bing results to other engines, compared to 28% think Google’s results were the highest quality.
Read more at Bing takes next step in integrating social with search
Linkedin’s Hookflash allows members easy chat with peers
News on Social Marketing, according to Linkedin BLog, Hookflash recently announced the integration of LinkedIn’s APIs within the Hookflash app. LinkedIn is where you get all the information you need about the people in your professional world. With over 160 million professionals on its networking site, LinkedIn allows its members to work smarter wherever they work.
With the iPad’s video, voice and messaging, Hookflash helps professionals to keep in touch with their friends and colleagues.
Dialing lots of office and mobile numbers, looking for contact details or paying for costly long-distance and roaming fees will no longer be needed with the Hookflash for LinkedIn. By tapping your LinkedIn contact on Hookflash, you can immediately have a chat with them either in video, voice and text.
Linkedin members, using LinkedIn APIs, can now sign in to Hookflash and allows the profiles of members and their connections to be included into the Hookflash experience.
As a professional communication tool, it is highly recommended to start using your iPad with a Hookflash app. since these applications are bringing LinkedIn functionality into their user experience.
Read more at Hookflash brings video calling to your Linkedin network
Google has over 310 million active Chrome users
News on Google Marketing, according to Brafton News, iPad and Phone are presently the most popular devices in their markets. Beeing such, Google recently revealed the rollout of Chrome iOS apps for both these devices which will put them in the position to control the mobile search market.
Users can now access their desktop bookmarks and history from their iPad and iPhone mobile devices with the roll out of the Chrome apps. The mobile search experience on Apple devices will be very convenient for users with the inclusion of a recent search history.
A rise of active users of its Chrome web browser around the world was reported by Google. Today, there are more than 310 million Chrome users compared to last year’s 160 million.
A study shows that smartphones and tablets are likely to be used by most Americans; mobile search queries should surpass 30 billion this year and should pass desktop searches by 2015.
To make search easier for the growing mobile market, Google is targeting Apple users, with the recent update of its Google search app for iPhone. The updated app allows users to go between all Google apps on their iPhone with a button on the search homescreen. It also allows users to conduct quick voice searches with iOS’ Siri.
Read more at Mobile search alert: Google rolls out Chrome apps for iPad, iPhone
Other Social Marketing Articles of Interest
Panda versus Penguin, and user-focused content marketing to safeguard against the Google search zoo
Older Americans Embrace New Technology, Even If They Struggle to Admit It