News on Content Marketing, according to Brafton: for companies using the site for social media marketing, new Company Pages has been introduced by LinkedIn. As activities from the brand take up a lot of real estate on the new Pages, articles and other content companies share on the website are now given more importance. A cover photo for brands and a spot for the logo are included on the site.
To strengthen their position of authority in their industry, businesses can talk more about developments, trends and other topics with colleagues or prospects with the additions of LinkedIn Answers and new marketing tools.
Marketers are also aided in sharing links to certain products or services with the adjustments to Company Pages. Value for LinkedIn marketing will be added once marketer’s highlights the products they’re trying to sell. Yet, the quality of the content shared by businesses still remains the most important traffic driver on the site.
Because of the continued success of the site, it is significant to improve LinkedIn marketing’s effectiveness. Mike Grishaver, product manager for LinkedIn, said that, “The changes target both consumers and marketers on the site by making it easier to find relevant content.”
Read more at LinkedIn’s new Company Pages highlight shared content
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