Follow Friday: Women In Business

Business has long been seen as the domain of men.    Still, over the decades, women are creating a stir with their skills and wisdom in managing the different aspects of business. Some have even taken the leadership reins. Take Melissa Mayer for example.    When a...

The Latest News on Social Media

Our takeaway from the latest news on social media is that it’s one of the most important elements of a successful marketing campaign.     Partnered with quality and compelling content, it can very well maximize its impact with the largest of target audiences.  ...

Content Marketing for 2015

Now that the year 2014 is nearing its close, it is time for us to discuss what we should be doing for our marketing and promotional efforts for 2015.     This brings us to the essence of our topic today – content marketing.     When we talk about marketing, it is all...

To Succeed in Business – Be in Business

Many entrepreneurs start in business hoping that the product or service they offer will be a best-seller.    Business owners who have started a company would see this as a very difficult task.    To discover how to succeed in business be in business.    One cannot...