News on Twitter Marketing, according to CNET: Twitter continues to stand for its new restricted-access rule and removes labels that identify which app a tweet comes from.
Removing the names of apps used to send tweets from the tweets themselves, only shows that Twitter is serious about making its own interface, the focus of a user’s experience.
Before, if you send the tweet using Hootsuite or Seesmic, the name of those apps used to appear in the expanded Twitter information. Now, the branding of apps consumers use to tweets to the Twitter stream is basically concealed.
Twitter sends message to developers that they will not offer free advertising for another company that competes with its user experience and that it wants its space to be its own.
This change is introduced on mobile and on the Web which was verified by Twitter, saying it is just organizing the company.
Twitters’ restriction of its application programming interface (API) feeds has been criticized by third-party developers, since some have created user experiences that are better than what Twitter has had to offer so far. However, Twitter has made it clear that they are just protecting their assets and that it thinks of highlighting its services rather than presenting a choice.
Read more at Twitter removes source app names from tweets
News on Twitter Marketing, according to eMarketer: as Twitter usage grows in the US, and with the continued popularity of sharing photos via social networks, consumers are using the site to share photos, videos and other links with their friends.
By 2013, eMarketer predicted that US adult Twitter users will reach 31.8 million from the 27.7 million users in 2012.
Diffbot, a website analysis company, found that of the 750,000 links posted to Twitter worldwide in July 2012, 9% were videos, 16% were articles and 36% were images.
The rise in popularity of Instagram, a mobile photo application, has helped on the major growth of social photo-sharing. Diffbot found that 60% of all video links on Twitter goes to YouTube, the most popular video-sharing site. Forty percent goes to direct Twitter image-sharing and15% of photos shared worldwide on Twitter came from Instagram.
Twitter messages worldwide were also analyzed by Sysomos in May 2011 where1.3% of all tweets, not just those with links, were images. At that time, Instagram only makes up 5.2% of those photos and 45.7% of images were hosted by TwitPic. However, TwitPic was down to only 7% in the recent Diffbot data.
Instagram easily beat TwitPic and other Twitter-specific photo sites to become the most popular tool for photo-sharing on Twitter, especially since it launched on the Android operating system in April 2012, and the August 2011 introduction of Twitter’s proprietary photo-sharing tool.
Read more at Photo- and Video-Sharing Popular on Twitter
News on Google Marketing, according to Brafton: according to Bryson Meunier, SEO and web content expert, Google has rolled out mobile icons on its smartphone and tablet SERPs to direct users to sites optimized for mobile devices. This should be taken as a signal to cater to mobile audiences for marketers who currently derive a lot of their traffic from organic search.
Google is trying to make its mobile search more effective and easy to use, ensuring mobile users to enjoy an optimized experience with minimal interruptions related to a lack or mobile integration. Also, chances are, clicks increase by giving this content a special highlight on SERPs.
Many mobile searchers have yet to see the feature since Google has not yet announced the roll-out, said Meunier. However, a spokesperson from Google has confirmed to Meunier that the company is testing this, along with others features to its mobile SERPs focusing on making the smartphone experience as enjoyable as possible.
A Handwrite feature that allows users of the latest Android and iOS iterations to use their fingers to trace letters onto the mobile search homepage to find results quickly is one of the changes made by Google to mobile search in recent weeks.
Read more at Google rolls out icons to highlight sites optimized for mobile users
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