News on Pinterest Marketing, according to CNET: Pinterest has finally made its first appearance on the list of ComScore’s Top 50 most-visited Web sites in the U.S. for September. A ComScore study shows that Google still holds the No. 1 spot on the list but it also shows that Pinterest has joined other social networks for the most frequently visited sites in the U.S. for September.
Leading the top site in September with 187 million visitors is Google, followed by Microsoft, Yahoo, and Facebook. The survey was conducted by research firm ComScore using its Media Metrix survey service.
According to Jeff Hackett, ComScore’s Executive Vice President, “September also marked the first time that popular social-media site Pinterest cracked ComScore’s Top 50 Properties ranking as it surpassed 25 million visitors for the month.”
On ComScore’s survey, other social-media sites also maintained their spots on the list with Facebook getting 4th place, LinkedIn on 26th, Twitter on 27th, Instagram.com got 44th, and MySpace got 47th. Pinterest is ranked 50th on the list with a total of 25.3 million visitors.
ComScore also noticed on their survey that education sites, like HotChalk and Coolmath, saw a rush in traffic in September. This gave education the No. 1 spot on the firm’s “categories chart” followed by deals, computer hardware, and gifts.
Read more at Pinterest pierces Top 50 most-visited sites list
News on Pinterest Marketing, according to Jeffbullas.com : Pinterest has astonished user with their three new rollouts in a span of a few short weeks. Verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.
Since it started in 2009, thousands of businesses have flocked to Pinterest to create accounts and drive brand awareness in the hope of increasing sales. Perhaps Pinterest is testing the water for its monetization plans and has accepted that it’s time to woo the business community before the holiday season.
There is no doubt that Pinterest is booming. According to a report from comScore, Pinterest has gained 26.7 million unique visitors last month compared to the 3.3 million visitors in October last year. To expand their presence, businesses, especially retailers, has been drawn to the site because of its significant growth.
Pinterest has also officially changed its terms of service and is inviting users to switch their existing accounts to business accounts. This is a move that shows that it is finally opening its doors to businesses.
One of the most important reasons as to why one should get an official business account is that whether you’re using the site for business or pleasure, Pinterest is a huge opportunity for brands to not only make money, but also build awareness for their products and services.
Pinterest has set up a special page for users to convert their account to a business page, highlighted some case studies and provided best practices and guides on how to use its new features.
Pinterest new business accounts are free of charge and work differently to brand pages in the strictest sense such as Facebook fan pages.
Pinterest is looking to further incentivize companies to make the switch. ”We hope to add more tools and features that are geared toward this audience,” product manager Cat Lee said.
Read more at How to Setup Your Brand New Pinterest Business Page
News on Pinterest Marketing, according to Mashable: other than looking different than the other social network, users are also looking at Pinterest in a different manner.
In a recent eye-tracking study for Mashable, participants are shifting their eyes more from the top down the middle of the page instead of looking towards the left-hand side of the page, as most website users do. The study also shows that users also spent relatively less time looking at profile information compared to those who looked at Facebook pages.
Conducted by EyeTrackShop, the study uses the webcams of 600 participants to track their eye movements. For 10 seconds interval, participants will look at top category and brand Pinterest pages and after viewing it, will answer a quick survey about each page.
The study also shows interesting results like Pins that were front and center were seen by the highest percentage of viewers; respondents are more attracted to faces on Pinterest more than objects; on Pinterest, fewer people notice profile image and information than profile content; people like brands better after viewing their Pinterest pages and said they were more likely to purchase something from it.
Read more at Eyes On Pinterest: How People Look at Your Boards
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