RSS (Real Simple Syndication) is a web format used to publish updates and syndicate content. It is the little orange button you can see in the websites you visit. RSS allows every user to receive feed updates of his or her interest directly, without further browsing to the website. On the other side of RSS, owners of blogs, articles, videos or other sites can generate tons of traffic by directly submitting RSS Feeds to RSS directories.
In the case of Twitter, creating status updates via RSS feeds is nothing new. Hooking into Twitter with your RSS feeds, multiple automated tweets can be shared to a large number of fans or followers and thus improves your Twitter marketing presence.
In spite of the advantages of Twitter RSS feeds, there is one common problem that most social media marketing tools usually face; a rush of tweets. These tools immediately deliver new updates as soon as they are available. For example, you have connected your Twitter RSS Feeds from Google reader to Twitter and shared 10 items. It would likely happen that 10 status updates will be shared all at once. As a result, your fans and followers who were active at the moment you publish all those items will be over saturated with content. Moreover, those who will log in later would not even read your newest updates. So, all of that content is wasted and you have only reached a small number of fans and followers.
Always remember that Twitter scheduling is an important factor in getting your content seen by as many followers as you can. Spreading and distributing your status updates in a timely basis would allow you to achieve a consistent base of content and high level of marketing value with the same amount of Twitter RSS feeds.
All of the solutions for the common problem stated earlier can be provided by the Feed140 application. With the same number of Twitter RSS feeds, Feed140 can be set to deliver those 10 or even 100 or more updates over the course of hours or days depending on the schedule settings that you desire. Expect that this is one of the cheap internet marketing tools that could surely boost your standings in the race for more Twitter followers and listeners. Take note that the success of Twitter advertising all boils down to timing, balance, and quality of tweet content.