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4 Best Practices for Using Social Media to Increase Sales

Just a few years ago, a small business would be content to have a pretty website, a frictionless checkout experience and a solid handle on search-engine optimization and marketing. This worked because it matched with the way people shopped and bought. While they may have experienced discovery elsewhere, they always began a shopping journey with […]

Social Media Marketing Tips for Business Owners – 5 Ways to Generate More Leads

Clued-in business owners and marketing managers aren’t just using social media to boost brand awareness — they’re also leveraging these platforms in order to generate leads. By stirring up interest and encouraging users with a call-to-action, sites like LinkedIn, Facebook and Twitter can all be used as powerful marketing funnels to capture potential customers’ email […]

Effective Ideas on How to Improve Your Social Media Marketing Campaign

When your business was just starting out, you probably put a basic marketing plan in place. For most small businesses, this means setting up social media accounts, defining their ideal customer and working out ways to optimize your site for conversions. As the company grows, the marketing plan gets adapted and can deviate from schedule […]

Amazing Facts About the Best Social Media Sites

Social media has become a standard channel of communication for consumers. In the past few years, it has gained significant growth as a legit media outlet and has begun to eclipse some out-of-date outlets like TV as a more desirable channel for getting media content into viewer’s consciousness. Digital devices are growing on an exponential level. […]

Content Curation With Feed140: Part 1, Strategy and Overview

Note: This is Part 1 of our series on content curation. You will find links to Part 2 at the bottom of this post. Content curation, when done right, is a great way to drive traffic and also build brand awareness. We have recently implemented a successful content curation strategy and process for one of our other businesses […]