If anyone tells you that content marketing is dead, then these people are most likely not into marketing at all. When it comes garnering the attention of your audience, content will always find its way into the minds of your customers. In any form or manner, content will still be needed to keep our target audience’s attention. Content marketing is vital to the future of marketing !
Without good content, one will always be grasping at straws as to how to engage your audience, get a reaction from them, not to mention selling a product. No matter what business you are in, what products you sell, creating the best content for your audience will always be a necessity.
Now, this claim is not something that just came to the mind of some marketing wannabe. There are some who know what they are talking about, just like Michael Brenner, who created this nifty slideshow to prove his point. In his work, it is demonstrated that creating useful content can serve as an effective tool in capturing the attention of your target audience.
Content marketing can be defined as the blend between what brands want to publish and what customers want to see and hear. The problem here is that brands often are not in tune to what their audience wants to know.
Effective content marketing is based on effective story-telling. With the way the world is now more connected, there is now a greater need for us to create content in such a way that would tug the hearts and minds of our audience. Marketers must get a reaction from them, as well as make them think more about our brand. When all else fails, content can always be a fall back solution. As social media and content guru Seth Godin once said, “Content Marketing is all the marketing that’s left!”
To be successful in creating winning content, we must change the way we craft our content marketing campaigns. We need to create stories that focus more on the customers. We need to create content that shapes the way we do our business and our dealings with customers. There is also the need for a content hub or a publisher where our audience (especially our customers) is able to view our content. Lastly, we must nurture a culture where content plays a huge role in all our activities.
We must learn how to effectively converge our media, create an effective hub for our content, use the correct method of measuring our content marketing ROI (return of investment), focus more on visuals, and provide a level of entertainment to them.