In the world we live today, more than half of the human race is under 30 years old. That is a very young population. These people have never lived in a time when computers or social media was not present. Literally speaking, they do not know a life in which the Internet does not exist. The impact of social media has been gigantic: 1 in 6 marriages began in social media and a third of women between the ages of 18 and 34 check their Facebook profiles the first thing when they wake up. A whopping 95% of all Millennial-age humans already have their own profiles in one or more social networks.
The YouTube video below pretty much sums this up. Still, there remains the question: what’s the point in all of this ?
These people are your consumers and your audiences when you get into the business of Social Media Marketing. Eighty-one percent of large and small companies alike have accounts, pages, and sites on the Internet. Ninety-three percent of all social media buyers and brokers are advocates of social media themselves. In a span of four years’ time, the Internet has added 50 million users worldwide.
How Does Social Media Marketing Affect Your Business ? Looking at these numbers, any sensible businessperson will conclude that social media is a resource that is now made available to anyone with a moderate level of computer know-how. It is a means to an end – from online websites to actual revenues generated from sales and advertising. Social media has 25 million pieces of content which are shared each month all over the world. If your company or business were to engage in that share of information, it would allow you a different level of consumer exposure and advertising reach.
These businesses who have made full use of social media marketing have essentially grown in very substantial amounts. In Twitter alone, 34% of marketers have generated leads and references to their own websites, while 77% of the largest companies have their own accounts. Social media marketing is a means for people to get to know you better – this goes far beyond advertising in magazines, newspapers, or even billboards.
Ad hosting has become a very real business as far as websites go. These companies spend hundreds of thousands of dollars each year just to have their names flash in a screen from time to time. Millions and millions of people visit top sites each day and the more popular the site, the more your chances of getting noticed.
Social media marketing may be something very new and alien to a lot of businessmen out there. The hiring of professionals in the field of cyber advertising and website maintenance has become an issue for career choices. Social media marketing best benefits your company by allowing consumers a peek at what your company represents and what it does with concise and direct communication. Each day, more and more people subscribe, sign up, register, and follow websites for brands, updates, promos and the like. Social media marketing will help you get a much needed advantage over other companies who haven’t dared to venture into new territory.