Google Goes After Misleading Website Content
News on Google Marketing, according to Brafton News, to ensure the best quality it serves, Google says it refused more than 134 million ads and 800,000 different accounts from Adwords in 2011. Google’s David Baker, director of engineering for advertising, said they are exerting extra effort to seek out illegal practices using Adwords.
Google’s ads associated to prohibited pharmaceuticals for fake goods have been scrutinized by activist groups before. Now, Google focuses on any site that offers malware or ad spam and those with website content that are misleading.
A company’s suspensions or absolute bans from Adwords could result if their content marketing campaigns include misleading claims. Google is now becoming very proficient at determining which content may be misleading. Thus, marketers must make sure that their website content is completely precise and developed with the user in mind.
An inaccurate and misleading content could lead to the removal of a business from Adwords.
In line with Google updates to organic search ranking, they are now putting their attention on ad spam. In an attempt to improve their search rankings, Brafton has emphasized the Penguin algorithm, which directly targets websites exploiting SEO best practices.
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Google’s ‘Related to’ Function to Get More Clicks on PPC Links
News on Google Marketing, according to Brafton News, Google’s new feature shows searchers paid search ads marked as “related to” their inquiries. With the new language, functionality of Adwords will not change, but the company is likely looking to be clear about the ads it serves and stress the value of its content for paid search ads.
This language is believed to acquire more clicks for its PPC links. To lessen users’ confusions regarding the difference between ads and organic results, it was emphasized that these links are paid ads.
“Why these ads” link is housed in the top right of the paid search box to supply users thorough explanation of the process. Although, the new “Ads related to” text gives a faster explanation, its “Ads related to” mark is only applied to the ads on top of SERPs, while side bar ads just have a “Why these ads” title. The company’s Quality Score was updated giving priority placement to ads with quality landing pages. To support SEO and paid search, content marketing campaign is necessary.
This feature is rolled out to nearly all searches whether or not a user is logged into their Google account.
Read more at Google rolls out ‘related to’ function in Adwords: Quality PPC landing pages a must
Consumers Use Social Networks for Product Purchase
News on Social Marketing, according to Brafton News, as part of their shopping activity, 42% of Americans who access different social networks everyday are turning to Facebook, Twitter and Pinterest to look for information and deals regarding the products they want to purchase.
Consumers are watching out for new and appealing campaigns as more companies started using different platforms to increase their visibility on the web.
In terms of social marketing content dealings, Facebook got the largest increase with 42% of shoppers using the site more than they did a year ago. Forty six percent says they use other sites with product forums and user-generated content in the last 12 months.
Businesses must keep on improving their campaigns because of the significant growth of the social marketing. To help guide prospects to conversion, content marketing must improve engagement by creating informative articles and blog posts. To add depth to campaigns and maintain fans and followers engaged, sharing the content is very valuable.
Organic search marketing is one of the most important methods for businesses because about 90% of consumers are using search engines for their purchases.
Read more at Nearly half of social users becoming social buyers
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