B2B audience among most active users of Mobile Web
News on Social Marketing, according to Brafton.com, ComScore released its monthly study of the American smartphone market and found that Google’s Android serves over half of all users. This is a rise of 2.2% point from March, while Apple has soared to 31%.
According to ComScore, BlackBerry continues to fall at 11.6% of the market with its manufacturer, Research in Motion, dropping 3.6% points. Android-powered smartphones and iPhones are entirely having almost all new activations.
Study shows that thirty-six percent of smartphone users turned to Facebook, Twitter or another social network, representing a 0.3 percentage point increase from the previous month. And almost half uses the mobile web to search the internet and perform other tasks.
It is important to consider mobile users in marketing schemes since more users turn to their devices to interact with brands.
On a survey from Oracle, almost a quarter of respondents said that the mobile web is very important in connecting with the B2B audience. And as Brafton recently reported, B2B customers are among the most active users of the mobile web to research buying decisions.
Read more at Android, iOS continue to top smartphone market, more users access social content
Social Media Brings Back Discontinued Products
News on Social Marketing, according to Webimax.com, business transition to social media has been transformed by Facebook, followed by Twitter and now with the likes of Pinterest and Google+. Each brings and offers different functionalities in order to differentiate themselves from one another.
There are many important ways to connect with audiences in the social space. The most recent use of social media is to use it not only to follow what customers are saying about discontinued products but also to ask what it is they want and then deliver on what they find out.
In a recent article in The New York Times, the cosmetic industry has been the first to use this to its fullest potential. In January, a particular shampoo re-issued three separate hair product lines that were previously discontinued with marketing campaign that included a video and Facebook promotional giveaway. Cosmetics ran a social campaigns on Facebook where fans of the brand where asked to vote for the top shades of discontinued products.
The purpose in this application of social media is to find ways to connect with their different audiences and customers. The advantage to integrating social media efforts into the marketing schemes by businesses is seen by the SEO companies, who partner with these businesses to bring results for them.
Read more at Social Media Facilitates Customer-Brand Comm, Bringing Old Products Back
Responsive Design Method Creates Strong Web Presence
News on Social Marketing, according to Brafton.com, many have waited for Google to detail its mobile algorithm, and the initial guidelines build off the prior roll out of Googlebot-Mobile in December. On Wednesday, Google’s webmaster analyst, Pierre Far, spoke on the company’s position regarding mobile SEO at SMX Advanced in Seattle.
Far’s recommendation dealt with the design of different mobile websites and the SEO considerations marketers and web designers can make to guarantee these pages are optimized for users. And this is the responsive design approach, presenting the same overall experience for users of all mobile devices.
Since the web address never change, the URLs that the responsive design method present help sites create a strong ranking and web presence. Companies using content marketing and blogs discovered that hosting these pages on a main URL develops a strong search presence and makes it easier for their visitors.
ComScore’s monthly mobile phone analysis for April 2012 reported that almost half of all mobile phone owners accessed the web in April and smartphones now account for more than half of all mobile phones in the United States. Factoring this traffic into integrated web marketing efforts will help companies ensure that they are constructing a single web presence.
Read more at Google clarifies position on mobile SEO, offers guidelines for smartphone, tablet sites
Other Social Marketing Articles of Interest
Brands Start Automating Social Media Responses On Facebook And Twitter
Foursquare Takes on Yelp With Recommendations. Our Verdict: Good Start, Not There Yet