HootSuite takes a major step with LinkedIn’s integration
News on Social Marketing, according to Brafton News, HootSuite integrated LinkedIn into its social media dashboard allowing marketers to add post and collaborate with LinkedIn company pages. Previously, to be able for consumers to add LinkedIn to HootSuite, managing profiles for their businesses had to turn away from HootSuite.
Businesses with effective management of social media marketing campaigns will guarantee marketers using LinkedIn to update the platform frequently like other networks.
The Linkedln business integration was a major step which could lead the service to becoming the top social dashboard.
LinkedIn aims to make its site effective for both companies and individual users, by making social media marketing content easier allowing the management of all networks to take place on a single dashboard.
The platform is beneficial to businesses creating original content targeted at professionals on the site for it helped drive its visibility by sharing important insights in the form of news content.
By 2012, Brafton reported, that the platform was among the tools most likely to be included to web marketing efforts because of the significant growth of LinkedIn as a social media marketing option.
Read more at HootSuite integrates LinkedIn Company Pages to social dashboard
Content Consumption as No.1 Activity of Tablet Owners
News on Social Marketing, according to Brafton News, as more websites are entirely accessible to mobile users, Online Publishers Association found that the number one activity of tablet owners is content consumption with 94% regularly read news or other articles and watch video. Tablet owners’ popular activities are general web browsing with 67% and email access with 67%.
OPA revealed that 31% of Americans presently own tablets compared to the 12% in March 2011. The increase of tablet ownership and its capability, made it imperative for marketers to create content aimed at this user base.
With the increase of tablet owners accessing the web, businesses providing relevant information on any topics have more chance in attracting the growing prospects. With ONA finding 37% regularly reading the news, news content is very important in targeting tablet users. Currently, over half of tablet owners read more news articles than they did before they bought the device.
OPA data reveals that tablet owners find news and information popular. Also, 54% are regularly watching video content for information and entertainment.
According to Pam Horan, president of the OPA, tablet users who are also smartphone owners have a big chance of purchasing an item being read on their devices.
Read more at Content marketing reaches tablet users: Accessing content No.1 activity
Visitors more likely to convert through Longtail Keywords
News on Social Marketing, according to Brafton News, in a survey conducted by AYTM Market Research, more than 63% use search engines for information every day, while 2.5% said that they never do. The survey revealed 60.5% find it easy to obtain information they want and 26.2 % are contented with the outcome of their search.
A considerable portion of search queries are done with the Longtail keywords, which usually terms with five or more elements. However, marketers usually disregard the use of longer phrases although they are considered the ideal component of SEO campaigns for some companies.
For companies hoping to compete, SEO strategy like a search optimization campaign with various keywords of different lengths is necessary.
The likelihood of website visitors entering a website through longtail keywords are 2.5 times to convert compared to those arriving through a shorter term.
According to AYTM’s survey, 88% of consumers get results with information that is useless to them. This shows the importance of longtail keywords in situations where selected terms could have multiple meanings.
When used generally as part of high-quality website content, longtail keywords can help drive traffic and conversions. Google, with its Penguin algorithm, is targeting low-quality sites that perform keyword stuffing and other webspam tactics.
Read more at More than 63 percent of consumers use search daily, many rely on longtail search queries
Other Social Marketing Articles of Interest