Apple’s iOS leads mobile search percentage
News on Social Marketing, according to Brafton News, according to Chitika, the growth of mobile search is highly attributed to Apple’s iOS, the system that powers the iPhone and iPad. Apple’s mobile devices top in all search activity in the web having the highest percentage, with 54% of all iPhone or iPad mobile internet use perform searches.
With 48% of Mac-based internet traffic dedicated to search, Apple’s desktop Mac OS lands as the second highest percentage of web access related to search and Android users at third, with 43%.
The increase of queries being processed by both iOS and Android shows that the increasing smartphone users are now using more of their devices to quickly acquire information. Chitika reported that 36% of iOS searches were defined as local searches. Android’s Local searches account for 28%.
It is very vital for companies who are planning on intensifying their mobile search marketing campaigns to make sure that their content can easily be accessed by users of all mobile operating systems.
To ensure that marketers paid search campaigns and PPC landing pages are optimized for the systems specific to users, Google has added mobile operating system targeting as a Google AdWords feature.
Read more at Apple’s iOS claims highest percentage of mobile search
Tablet Ownership Make Consumers Shop Online
News on Social Marketing, according to Brafton News, according to Equation Research, consumers owning tablet tend to spend more time looking up for probable purchases on the web. As users become more accustomed in shopping through tablets, marketers need to produce web campaigns that will lead to continuous web access.
The study shows that 20% of tablet owners shop on their devices at least once a week and 21% shop more than once per week and 12% use their devices everyday for product research.
For a business to grow and succeed, it must have a strong web presence. Even when consumers are doing a product research on the web and have not yet made any decision to make a purchase, it is important that they can see the social effort and different content marketing campaigns that can help persuade their decision. Through the content that they find, consumer’s decision process will most likely be influenced by the brand that offers best prices and the simplest shopping experience.
Research from comScore reveals that two of the most critical considerations for web customers are the site navigation and customer service. So, it is very important for businesses to regularly check and review their websites.
Read more at More than half of tablet owners shop online weekly
Hulu and YouTube lead video ads view in May
News on Social Marketing, according to Brafton News, comScore believed that video marketing can be a strong complement to any website content effort after discovering that Americans viewed 10 billion video ads in May which happened for the first time surpassing the 10 billion mark.
The most successful In terms of driving video impressions are Hulu with 1.6 billion ads served and different Google sites, including YouTube with 1.3 billion ads. Hulu is an entertainment provider while YouTube and many other strongest performing video properties are major platforms in video content marketing.
Video clips allowing viewers to know more about industry development or best practices and lead prospects through a conversion funnel can be a great addition to any web marketing campaign. Video marketing material intended to inform viewers can help companies distinguish themselves.
ComScore’s research also shows that in the month of May, more than 51% of American web users viewed video ad content with an average length of 24 seconds and marketing spots accounted for 21.6% of all video. The channel will surely continue to grow since sites such as Hulu and YouTube, usually needs viewers to watch ads before programs or clips they select.
Read more at Americans view 10 billion video ads on the web in May
Other Social Marketing Articles of Interest
Facebook study reveals what makes someone a leader
Online Publishers Association Study Reveals Attitudes of Today’s Tablet User