Landmark Bank improves Website Quality
News on Social Marketing, according to Brafton News, a case study which shows the SEO efforts of Landmark Bank catering to business and personal accounts was recently released by MarketingSherpa. The study shows that by analyzing its website and introducing a keyword-focused content marketing campaign, the bank has notably improved its organic and paid search.
Landmark’s website became an industry resource and an engine for leads by creating original website content and sharing it with clients and prospects on social media marketing. Performing in-depth site analysis and conducting keyword research was done by the bank then it optimized and developed its site content around the core keywords.
To increase its presence on the web and to drive traffic, Landmark also uses different organic link. And basing on the trends observed in its keyword research, its PPC campaigns were also changed and paid search performance increase through its SEO efforts.
A 360% increase in website visits created by PPC campaigns and a 30% jump in organic search traffic is achieved by Landmark because of its extensive SEO campaign.
Read more at SEO lifts bank’s organic search traffic 30 percent and paid search traffic 360 percent
Key details leaks out on Google Nexus tablet
News on Google Marketing, according to CNET News, Google is expected to announce its Nexus tablet at its I/O conference later this week. Priced at $199 for an 8GB model and $249 for the 16GB version, the 7-inch tablet will run Android 4.1 Jelly Bean, a 1280×800 IPS display and other beefy specs and will go on sale in Australia in July.
According to Gizmodo Australia, who allegedly obtains training documents that shows critical details about the device, Nexus tablet, manufactured by Asus, will be the first to run the latest Android 4.1 Jelly Bean. The IPS (in-plane switching) display will allow a 178-degree viewing angle with a resolution of 1280×800 pixels. It will have a 1.3Ghz quad-core Tegra 3 processor, a GeForce 12-core graphics processor, and 1GB of RAM.
The tablet will have a 1.2 megapixel camera on the front and will run for 9 hours on a single battery charge.
Google will be including the NFC support as well as Google Wallet. Android Beam, a program that allows users share contacts, directions, Web pages, apps, and other content with other NFC-equipped Android devices, is tapped into near field communication.
There is no word yet on when it might reach other countries, but expect it to have an international launch soon.
Read more at Google Nexus tablet details leak online
Survey shows increase on Integrated Mobile Marketing Programs
News on Social Marketing, according to StrongMail, the result of “StrongMail Mobile Marketing Survey 2012” conducted by StrongMail, reveals strong and increasing adoption for integrated mobile marketing campaigns. It also shows that lack of strategy and resources are the main reasons as to their holding back from the mobile marketing.
StrongMail , a leading provider of digital marketing solutions for email, mobile and social media engagement, performed the survey with more than 800 participating business leaders.
The most popular forms of mobile marketing are Mobile websites (70%), mobile applications (55%) and QR codes (49%), but less than half of marketers are using any of them. However, 75% of businesses not currently running any of these programs plan to within a year or more and 70% plan a budget increase over the same period of time. The survey also shows marketers to adopt and integrate mobile marketing strategies with email and other digital channels, especially now with smartphones accounting for almost half of all devices used by mobile users.
StrongMail survey also revealed that 50% of respondents believe that an increase on sale and prospects will be achieved with a mobile program and another 50% say a strong mobile program would increase brand awareness.
Read more at Mobile Marketing on Track for Rapid Adoption in 2012 According to StrongMail Survey
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