More than 70% of Consumers Use Alternate Electronic Devices to View Video Content
News on Social Marketing, according to San Francisco Chronicle, according to the recent Global TV Replacement Study conducted by NPD DisplaySearch, consumers using tablets like the iPad and Android devices for viewing TV/video content, more than doubled in 14 regional markets they have surveyed. This is due to the increase of the use of tablets in these markets.
Turkey has the largest increase in tablet use with a 3.1 percent growth in 2011 to 16.5 percent in 2012. Germany, France and the U.S. also see a significant increase in its tablet usage.
The survey revealed that more than 70% of consumers are using other electronic devices such as tablets, smart phones, notebook PCs, MP3 players and desktop computers to view TV/video content. Because of the large penetration of wireless networks in emerging markets like China, Indonesia, Russia and Turkey, consumers view content on their mobile devices such as smart phones while tablets and notebook PCs are mostly used by consumers in the U.S., the U.K. and Germany.
However, despite the increase on tablets and alternate smart devices usage, 30 percent of consumers on these countries surveyed say that TVs is still the primary device of choice for viewing TV/video content with LCD dominating global markets as the flat panel technology of choice.
Read more at Global Tablet Usage for Viewing TV/Video Content Doubles Y/Y, NPD DisplaySearch Reports
Chrome, Google Apps Allows People Discover New Ways Faster
News on Google Marketing, according to Google Official Blog, Chrome’s active users around the world have significantly increased – from 160 million to 310 million- which shows its remarkable adoption as a browser for the modern web.
With the exciting shift of the mobile web, people are now using multiple computers, smartphones and tablets. Offering a consistent, personalized web experience across all devices is very important. So, Chrome for Android, the standard browser on Nexus 7, a powerful new tablet, was released last February.
Available now on your iPhone and iPad, Chrome can now let you enjoy the same speedy and simple Chrome experience in your devices.
Launched in 2004, Gmail has advanced from an ordinary email service to the main means of communication for more than 425 million active users worldwide.
When Google Drive was launched ten weeks ago, more than 10 million users have signed up. Now, more capabilities are being introduced including offline editing for Google documents and a Drive app for your iPhone and iPad. And to even make it easier to get things done, Drive is also integrated into Chrome OS.
People are now discovering new ways in doing things faster, connect with others, and access their information on any device they’re using with the help of Chrome and the growth of Google apps. This is what we call “going Google.”
Read more at Chrome & Apps @ Google I/O: Your web, everywhere
Premium Formats Suite Extended to Smartphones and Tablet
News on Social Marketing, according to AOL, today, the launch of Premium Formats for Mobile, the expansion of engaging, content-rich ad formats to smartphones and tablets was announced by AOL.
Mobile Premium Formats are developed using applications like those being used by the desktop. Each ad unit includes three apps. Advertisers may choose from the top five applications: Photo Gallery, which allows advertisers to tell their brand story through beautiful, high-quality images of products or messages. Video gallery which provides advertisers another platform for video content has already been produced. Content feed highlights company news and updates for consumers. Facebook feed displays content from a brand’s Facebook page in a scrollable-list to give real-time conversation updates, or Twitter feed which displays content from a brand’s account or a chosen hash-tag in a scrollable-list to offer real-time conversation updates.
Greg Rogers, Senior Vice President, Premium Formats and CEO of Pictela announced that they will be simplifying premium digital advertising and will be offering marketers the ability to serve the same brand content experience across multiple devices. These app-based ads will be powered by Pictela technology.
As with the desktop browser, every experience within the ad unit can be navigated without leaving the page. In the coming weeks, more apps will be incorporated into this mobile offering.
Read more at AOL ANNOUNCES PREMIUM FORMATS FOR SMARTPHONES AND TABLETS–POWERED BY PICTELA
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