Google Panda 3.8 have less impact on SEO Campaigns
News on Social Marketing, according to Brafton News, a minor Panda update was announced by Google on Monday through its official Twitter account. Though Panda 3.8 seems to have a small impact on SEO campaigns and overall search rankings, development of high-quality website content should be the focus of marketers to engage their audiences and increase their Google search visibility.
A link to a Webmaster Central blog post a year ago was included on its Tweet where quality content and a series of practices and guidelines for marketers were discussed in creating a site.
To increase the rankings of higher-quality content, marketers should improve their individual pages into more useful pages and transfer low quality pages to another domain.
To drive traffic and improve a brand’s visibility on the web, businesses should develop trust with readers by having quality editorial standards, using competent content writers and avoiding duplicate content.
In 2012, 87% of marketers will be investing in website content as content marketing is increasingly becoming very aggressive, Brafton reported.
Read more at Google Panda 3.8 rolls out on Monday, less than 1 percent of queries impacted
Webmaster Tools allow Marketers to disavow low-quality links
News on Social Marketing, according to Brafton News, with the introduction of Bing’s Webmaster Tools, marketers can now disavow inbound links from low-quality sites around the web that may be considered webspam. A negative impact on a company’s search rankings is usually caused by numerous unsolicited linking from some unwanted sites.
Now, with a click of the mouse, marketers can ask Bing to quickly disavow certain links with the Webmaster Tools. To be effective on their standing in search, marketers must focus on content marketing and other SEO strategies. It is important to have this new tool in controlling which inbound links are factored into search ranking. And to be able to succeed in Bing search, marketers should leverage it to increase the efficiency of their campaign.
With its control in the search market, Google attracts more organizations using SEO. However, a study by Experian Hitwise shows that Bing is gradually gaining on Google with a 28.1 % of queries from Yahoo in May 2012 with Google accounting 65.02% in the month. Compared to a year ago, Bing increased by 5% while Google slide by the same 5%.
Though Google still controls the overall search market, it’s obvious that Bing has made some development in the last year.
Read more at Bing lets marketers disavow low-quality links, encourages companies to own SEO presence
Research Shows Consumers Increase Interest on ecommerce
News on Social Marketing, according to Brafton News, according to a research by A.T. Kearney, consumers are now giving more attention to ecommerce in getting the best deals on products and prices at the web. The study also shows that features that can help consumers save money will definitely drive sales.
However, ecommerce vendors can apply different marketing efforts to help drive traffic and interest in their products and services. Eighty eight percent of consumers say that an important characteristic for online shopping is simple navigation while 96% attributes finding specific products on a site to their buying process.
The research shows that the most popular purchase in ecommerce are books with 81% of customers purchasing either e-books or hard copies on the web. Seventy four percent said they bought clothing, and 59% purchased beauty and personal care items.
Web developers and marketers should monitor their site regularly to know which features, links and content are regularly clicked by visitors. Consumers are discouraged on pages with high bounce rates, which would usually indicate poor navigation, thus driving them to other sites.
User-generated content marketing campaign can help improve site traffic and guide consumers’ purchases by encouraging customers to leave reviews of items they have purchased on the site. The study shows that 59% of customers enjoy seeing product reviews from other consumers on websites.
Read more at Retail ecommerce rises, consumers demand simple site navigation and reviews
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