Use of images increase engagement with pages
News on Social Marketing, according to Brafton News, customers do more clicks with content marketing campaigns that incorporate the use of images, as revealed by Curata, a content creation agency.
For articles with images on their pages, the agency discovered engagement increase of 47 percent. A significant SEO lift is provided with the incorporation of photos, as part of content marketing campaign. Curata found out on its research that the title and caption of the image has more information for search crawlers to index.
By having experienced and veteran content writers in creating important and original articles with photos, businesses would surely expect an increase on their search rankings. A company’s character as a dependable source for industry news will be enhanced once articles with images are presented in the form of traditional media outlets.
To let users find more visual content on the web, Google has made several adjustments on its image search capability. It included a preview feature to image SERPs that allows users to see previews of photos for related queries on their searches. This demonstrates the importance of images on the web.
Read more at content-marketing-campaign-clicks-lifted-47-percent-with-images
[x] Icon to give users control over ads they see
News on Social Marketing, according to Google Inside AdWords, choosing ads that are most likely interesting to users is very important. That is why YouTube has the TrueView ad products, allowing users to leave out video ads. “Why this Ad?” on Google search prevent sites from showing users ads not interesting while Our Ads Preferences Manager on the AdChoices icon on ads on the Google Display Network enables users to edit interest categories, or avoid all interest based ads and remarketing ads on the Display Network.
To provide users control over the ads they see, a small [x] will soon be introduce which will appear in the corner of some display ads on the Google Display Network. By clicking the [x], ads from that campaign will no longer be seen by the user. Ads based on remarketing and interest categories will be the first to have the [x] icon.
Once the [x] on an ad will be clicked, a confirmation page will be shown to the user, informing that the ad has been muted. To help develop the ads in the future through its feedback, a link to the Ad Preferences Manager will also be shown.
The muting will give users control over ads and will help out marketers in delivering relevant ads. Although, another ad company may show the same ad, muting does not give assurance that the ad will no longer be seen.
Read more at More control with “mute this ad” [x] icon
Bounce rate: A critical metric for SEO and for developing content marketing initiatives
News on Google Marketing, according to Brafton News, Google searchers now have the option to block the websites they bounce from to head back to the search results. The prompt can only be utilize when users bounce and to all links included on a results page. However, this prompt will not appear once users return to the SERP after a minute or two.
Although, the interval applied by Google to identify a bounce is not clear, it is supposed to apply to visits of 10 to 15 seconds or less.
Bounce rates, which describe the frequency with which website visitors enter and quickly leave the website to look at other search results, are a significant metric for SEO as well as for planning of and developing content marketing strategies.
For marketers, it is important to engage users at once and have their needs met with content to prevent them from going back to the SERP. Once users return to the SERP, this usually signifies a bad interaction metrics that could negatively impact SEO and will miss the opportunities for conversion. For businesses to draw and engage site visitors, they must invest in improving their content marketing initiatives.
This search feature put an emphasis on the importance of a marketer’s site integrity and to boost their SERP standing to develop trust as their main vital element.
Read more at new-google-search-feature-encourages-site-blocks-after-bounces-necessitates-top-quality-content
Other Social Marketing Articles of Interest
Report highlights optimal times for Twitter marketing based on industry