Connectivity and Broadband Access A Legal Right
News on Social Marketing, according to Twist Image, the first country to ever make broadband access a legal right is Finland. France’s Constitutional Council passed into law making Internet access a basic human right, making Internet services not just for entertainment.
With information being obtained online, web access has become a necessity to people. A country with democratic aspiration needs an easy access to the internet for technology advancement. Some 96 percent of Finland’s population has already an access to the web even before internet access was ruled as a legal right. Finland’s message on this new era is that democratic countries must give their citizens the equipments to educate themselves to enable them to know what is happening around the world and not only on their communities.
It is true that internet access is no longer just for entertainment. This is now about us, as a society being connected to each other. And as the connectivity continues to develop and grows faster, it also enables us to connect and brings us all together.
Finland and France’s move in making internet access a human right is a very interesting step in understanding our future. A future different from the one any of us could ever imagine.
Read more at The Internet As Your Birthright
Internet Access a Basic Human Right
News on Social Marketing, according to The Atlantic Wire, internet access is declared by the United Nations as a basic human right in a report by Frank La Rue, a human rights watchdog role appointed by the UN Secretary General. The report gives emphasis on the importance of the internet as “an indispensable tool for realizing a range of human rights, combating inequality, and accelerating development and human progress.” It also stated that “facilitating access to the Internet for all individuals, with as little restriction to online content as possible, should be a priority for all States.” La Rue’s report, which was presented to the General Assembly on Friday, was the result of a year’s meetings with local human rights organizations around the world.
As a communication platform, the UN report tremendously supports the internet but it also cautions the society on how it can threaten power brokers. Because of the internets characteristics, such as speed, worldwide reach, relative anonymity, and with features that allows users to spread information in “real time”, fear was also created amongst the Governments and the powerful.
Because of these fear, restrictions on the Internet has been increased with the use of sophisticated technologies to block content, monitor and identify activists and critics, criminalization of legitimate expression, and adoption of restrictive legislation to justify such measures.
Read more at The U.N. Declares Internet Access a Human Right
Twitter Generates More Revenue from Mobile Ads
News on Twitter Marketing, according to The Wall Street Journal, the potential growth in mobile advertising is enormous, but has been elusive for many companies. However, after offering mobile ads in April, Twitter Inc. is showing early signs of success selling advertising on mobile devices.
Twitter is now producing most of its revenue from ads shown to its users on mobile gadgets rather than from ads on Twitter.com. This is because people who see a Twitter ad on their phones are more likely to click it.
Twitter says that its mobile-advertising campaign is successful because a company can easily convert any tweet into an ad. And with most of its users active on mobile devices (about 60% of its 140 million monthly users), it can surely generate high interaction with its ads.
Although declining to specify its advertising revenue, Twitter is expected to make $259.9 million from advertising this year, an increase from an estimated $139.5 million in 2011.
With a private-market valuation of about $8.4 billion, expectations are high that Twitters advertising sale will increase ahead of an initial public offering that the company expect in a year or more.
According to Adam Bain, Twitter’s president of global revenue, “We know that mobile is how people access Twitter, it’s where people are overall, and we know it’s where the business is.”
Read more at Twitter’s Mobile Ads Begin to Click
Other Social Marketing Articles of Interest
Mobile ad revenue driving Twitter, users increasingly Tweeting from smartphones