Telecom &, Airlines Companies Lead in Customer Service-Related Comments on Facebook
News on Social Marketing, according to Brafton News, industries leading in terms of responding to customer service-related comments on Facebook are telecom and airlines companies. In a study by Social Bakers, telecom companies respond to 60.4 percent of user complaints or feedback on Facebook and 55 percent of engagement opportunities presented by Facebook fans.
However, these organizations still lacks social media marketing campaigns which could provide responses to customer engagement. Companies in other industries are missing out even more.
Reliable social media marketing engagement has been named by 72 percent of respondents as an important factor in loyalty to a particular brand.
Social Bakers study shows that companies on the bottom of the survey are automotive with 17 percent of responses, financial management services with 18.8 percent, alcohol at 5.2 percent and media organizations having the worst performance at 4.9 percent of responses. These companies need to develop their new media marketing efforts to attract more prospects and keep their present customers.
With social media marketing used for interaction with a target audience, it is very important for organizations to satisfy customers’ informational needs on any social platform, to have a strong web presence for their business.
For a company to succeed in social marketing, strategies should be develop to allow timely customer service.
Read more at Telecom companies, airlines succeed in interactive social marketing, other industries lag
Social marketing help companies develop presence and engagement with customers
News on Social Marketing, according to Brafton News, organizations improved their presence and engagement with their targeted prospects through social media content. A report for the Market Publishers shows that the top benefits seen by companies active in social media marketing are the ability to save money and gather real-time insights.
The study shows that almost 60 percent of respondents saved more money with social marketing and 46 percent receive more insights quickly. Forty-two percent of businesses recognize areas to focus on with their services and products and identify new target market with social media marketing. Between an organization and its users, social content has become their most direct communication line.
Although the study by Market Publisher did not show any results on customer service specifically, companies must take notice of the importance of this channel on quickly answering complaints and feedbacks from customers.
A study from STELLAService found that companies on social networks answered only 44 percent of questions sent on Tweets. As 64 percent of consumers are more likely to purchase from brands that answer their questions on Twitter, these could have a negative effect to a company, as it could lead to missed reputation management opportunities and potential sales.
Read more at Companies using social media marketing name cost savings, real-time insights top benefits
Cutts: ‘Avoid use of unethical practice to improve search ranking’
News on Social Marketing, according to Brafton News, with Google’s recent rollout of countless new algorithms and updates, Matt Cutts, a well-known engineer at Google, reminds marketers to stay away from using any unscrupulous tactics to develop their search ranking. He says that to improve search traffic, marketers should focus on their users when creating website content.
In an effort to reduce the rankings of websites that engage in webspam, Google has rolled out its newest search algorithm, Penguin. To attract search crawlers without considering the value offered to users, keyword stuffing and paid links are among the practices targeted with Penguin.
“In competitive market areas, there has always been a need to figure out how to differentiate yourself, and nothing has changed today. Think about how you can create compelling content or a compelling experience for users.”Cutts told Stone Temple Consulting. “The main thing is that people should avoid looking for shortcuts,” Cutts said.
With SEO becoming more difficult, Google ensured that content marketing campaigns including original articles, blog posts or other forms of content with relevant information will be rewarded.
Even with the development of new methods on detecting problem content, having relevant and high quality content will always be the best practice for they are very critical to the success of a web campaign.
Read more at Cutts: ‘People should avoid taking shortcuts’ in SEO
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