Female audience more sensitive to poor targeting practice
News on Social Marketing, according to Brafton News, targeting sensitive points and other concerns of an audience must be focused by companies planning to include video as part of their content marketing strategy. A study by Vibrant Media shows that 70 percent of respondents disregard videos they considered irrelevant.
The Vibrant Media survey reveals that 62 percent of female users are more attracted to company that have a content that effectively speaks to their interests and needs while businesses that brings relevant content and product information through videos are being seriously considered by the respondents. Another 21 percent said targeted videos increase purchase intent.
To have a successful content marketing campaign, organizations must target their audience concerns, may it be video or otherwise. A recent survey by Brafton shows that 68 percent of marketers say that the most important and most difficult part of their content campaign is defining and targeting the prospects they want to sell.
Another effective way to target web users is by combining video marketing with written website content. Study shows that video content that is relevant to an article or blog posts has more chance to get noticed by 69 percent of respondents.
Accessing web content is now the main activity of 96 percent of tablet owners and a huge portion of this content is video, indicating that video content will continue its growth on the web.
Read more at Relevance critical with video marketing as 70 percent ignore poorly targeted content
Facebook gains steady rise on user’s average minute per month
News on Facebook Marketing, according to Brafton News, ComScore reported that for the month of April, Facebook use dropped to less than 380 minutes per month. However, a steady increase have been noticed by the study in the last two months as the average Facebook user spent more than 400 minutes per month on the web in June, a five percent improvement from the month of May.
Though the decrease in April signifies the sites minor setback, its usage numbers remains high in recent years. Facebook still holds the top position as about 20 percent of internet marketing activities are being dedicated to the site. Most marketers are now using different social and web platforms with more than 70 percent of companies spending 80 percent of their time on different parts of their web marketing strategies or other social networks.
With a strong Facebook presence, many businesses have found additional benefits, other than sales and leads, which are considered as primary goals of marketing campaigns on the site. Data from AdAge found improved brand awareness and web visibility as the two main goals of Facebook marketing. Understanding of success measurements on the platform is the result of the quantity of time that users committed to Facebook.
Read more at Facebook users average more than 400 minutes on site in June
Google+ dominates Facebook in satisfaction ratings
News on Social Marketing, according to Brafton News, marketers may now reconsider their social media strategies. With the annual American Consumer Satisfaction Index report showing that Americans are most satisfied with Google+, receiving a 78 on a scale of one to 100 satisfaction ratings, crushing Facebook.
The network, which recently turned 1 year old, has struggled to maintain consistent user activity since its launch, but Americans are more pleased using the site than other social networks. Google+ is the most well-liked site compared to Facebook, YouTube, Twitter, Pinterest and LinkedIn.
The report says that the largest social network, Facebook, got the lowest score at just more than 60 points because of the launch of Timeline, which is a cause of concern, for more than half of the platform’s users. Among other social networks, Twitter and LinkedIn got 64 points and 63 points on the scale, respectively.
Companies should now reconsider implementing Google+ to their social media marketing campaign as platforms that gives satisfaction and happiness to users could mean more consistent activity.
Aside from the new iPad app, Google rolled out Google+ Events. These are new additions to Google+ where both brands and consumers can use.
Read more at Consumer satisfaction report pegs Google+ user as the happiest
Other Social Marketing Articles of Interest
Facebook Plummets; Google+ Strong in American Customer Satisfaction Index