Users can now block PPC ads with irrelevant content
News on Google Marketing, according to Brafton News, focusing largely on high-quality content as part of SEO, and with PPC campaigns, users can now easily block PPC ads when they bounce back to SERPs from them, much like they can block search results if they find the websites unhelpful.
Companies must make sure landing page content for PPC ads is informative and engaging as users can bounce back to a SERP, where they will have the option to block a PPC ad, which they see as having a confusing and irrelevant content.
This feature is available for both logged-in users and those browsing Google anonymously. However, the ability to block organic search results is only for logged-in users.
Google’s aim to bring high-quality content to users is just as focus as to reward top content as it is on penalizing sites for irrelevant content. The addition of the social sharing feature +1 button on ads throughout the web allows users to +1 ads and other promotional content that feature especially strong landing page content.
Read more at Google launches blocking option for PPC ads
B2B marketers use content marketing to drive traffic and improve
News on Social Marketing, according to Brafton News, to drive relevant traffic to their websites and improve conversions, Joe Pulizzi of The Content Marketing Institute, said in a release that 60 percent of B2B marketers are planning to use content marketing. Companies, though, fails to arrange their efforts across channels to act as a single conversion funnel along with the content.
By using several channels, marketers are positioning themselves to drive conversions and visibility, according to the report. However, instead of looking at these as a part of a bigger funnel which guide users towards the same result, many companies’ sees this channel as an isolated strategy.
The first step in content marketing is the creation of website content, may it be blog posts, video, news or any other form. A unique creation process is needed for each type with more than one conversion with different types of content supporting different on-site conversions.
A strong way in bringing content to consumers is through email and social media marketing. Many prospects, however, only find website content from these channels.
Efforts in shaping website content should also be applied to strategies for distribution channels, Pulizzi said.
In a release, he said that “Successful content marketing requires the right tools to support it, but with the marketing technology space getting so crowded, it can be difficult to select the right platforms to deliver content to the audiences that matter.”
Read more at Content marketing works best when marketers integrate multiple channels
eBay tops Smartphone Apps in June with 13 million users
News on Social Marketing, according to Nielsen Wire, according to Nielsen, 47 percent of American smartphone owners used shopping apps in June 2012 wherein 45 million smartphone owners used apps in the Shopping/Commerce category, accessing shopping apps 17 times on average.
Major brands for online buying like eBay topped the list with 13 million users followed by Amazon apps with its 12 million unique users in June. Shoppers looking to land the best deals in their local retail stores give a considerable mobile traffic to Target and Walgreens.
Don Kellogg, Director of Telecom Insights at Nielsen, said that “Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing.”
In June 2012, more than 10 million Americans use the apps of Daily deal sites like Groupon and LivingSocial. Rounding up the top 10 shopping apps in June are Shopkick, Out of Milk, and RedLaser.
Also, June 2012 sees 13.2 million smartphone owners used the eBay Mobile application, from Android/iPhone handsets in the US. Kellogg said that “As more Americans use their smartphones while shopping and making purchases directly through apps, retailers should consider personalizing their targeted offerings around the needs of individual consumers.”
Read more at Which Smartphone Apps do Savvy Shoppers Use Most?
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