Google Made Changes for a Better User Experience
News on Google Marketing, according to Google Official Blog, Due to its effort to continuously improve their products and create a more seamless, beautiful user experience, Google is announcing a few more changes to give its user a better, easier-to-use Google.
Beginning September 4, 2012, Google Apps for Teams, which was developed in 2008 to allow people with a verified business or school email address to collaborate using non-email applications from Google, will be shut down. Existing Google Apps for Teams accounts will be converted into personal Google Accounts.
To allow people to discover and listen to podcasts, Google Listen was introduced through Google Labs in August 2009. Now, people can access a wider variety of podcast apps with the launch of Google Play. This paves the way to the discontinuation of Google Listen app which can still be use until November 1.
Google Apps for Business and Google Apps for Education customers are allowed to use video for internal communication through Google Video for Business. However, changes will be made starting this fall as all videos hosted on Google Video for Business will be migrated to Google Drive for free.
And finally, Google will soon be closing a number of Google-created blogs that are not updated frequently or are redundant with other blogs. These, however, does not mean that they will be sharing less information but they updates will be posted in their more popular channels.
Read more at Giving you a better Google
Study shows Pinterest surpasses Yahoo, Bing in directing traffic
News on Social Marketing, according to Brafton News, following a declining progress earlier this year, Pinterest’s value as traffic source has increased, according to Shareaholic study. Pinterest contributed 1.38 percent of all traffic to Shareaholic clients’ sites in July compared to the 1.19 percent traffic in June. Pinterest’s value as a social media marketing tool shall become more evident once it continues to direct more users to sites.
Shareaholic reported that in terms of social network-driven traffic, Pinterest’s 1.38 percent was exceeded only by Facebook’s 6.06 percent in July, after a 5.65 percent in June. Only 0.82 percent was contributed by Twitter.
As it continues to build on its strong performance, a critical part of Pinterest’s social marketing strategies is the removal of the invite-only barrier it kept since launching in March 2010.
Shareaholic study shows that with Yahoo’s declining search portal ending July at 1.47 percent and with Bing ending the month at 1.08 percent, Pinterest may soon become more valuable than Yahoo for directing traffic.
Directing 44.76 percent of traffic in July, Google continues to hold the top spot and is second for direct visits with19.99 percent.
Read more at Pinterest traffic referrals surge in summer, site’s marketing value high
John Wiley & Sons to Sell Travel Assets to Google
News on Yahoo Marketing, according to Yahoo Finance, helping people around the world meet their needs and fulfill their aspirations; John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years. It was founded in 1807 and has published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Physics, Chemistry, and Peace.
On March 7, 2012, seeing that they no longer align with the company’s long-term business strategy, John Wiley & Sons, Inc. announced its intention to sell a number of its consumer print and digital publishing assets in its Professional/Trade business. This includes travel, general interest, CliffsNotes, culinary, pets, crafts, nautical and Webster’s New World.
A definitive agreement to sell all of its travel assets, including all of its interests in the Frommer’s brand, to Google was entered by Wiley on August 10, 2012. Supporting the growth opportunities in Professional/Trade; Scientific, Technical, Medical, and Scholarly; and Global Education businesses is where the proceeds from this sale, and others that may arise from the sale of other consumer assets, be redistributed.
Wiley’s major businesses include scientific, technical, medical, and scholarly (STMS) journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, online applications, and Web sites; and educational materials for undergraduate and graduate students and lifelong learners.
Read more at Wiley to Sell Travel Publishing Program
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